on-page-seo-auditor

Files (2)

• SKILL.md
• scoring-rubric.md · references/

SKILL.md (first lines)

# On-Page SEO Auditor


> **[SEO & GEO Skills Library](https://skills.sh/aaron-he-zhu/seo-geo-claude-skills)** · 20 skills for SEO + GEO · Install all: `npx skills add aaron-he-zhu/seo-geo-claude-skills`

<details>
<summary>Browse all 20 skills</summary>

**Research** · [keyword-research](../../research/keyword-research/) · [competitor-analysis](../../research/competitor-analysis/) · [serp-analysis](../../research/serp-analysis/) · [content-gap-analysis](../../research/content-gap-analysis/)

**Build** · [seo-content-writer](../../build/seo-content-writer/) · [geo-content-optimizer](../../build/geo-content-optimizer/) · [meta-tags-optimizer](../../build/meta-tags-optimizer/) · [schema-markup-generator](../../build/schema-markup-generator/)

**Optimize** · **on-page-seo-auditor** · [technical-seo-checker](../technical-seo-checker/) · [internal-linking-optimizer](../internal-linking-optimizer/) · [content-refresher](../content-refresher/)

**Monitor** · [rank-tracker](../../monitor/rank-tracker/) · [backlink-analyzer](../../monitor/backlink-analyzer/) · [performance-reporter](../../monitor/performance-reporter/) · [alert-manager](../../monitor/alert-manager/)

**Cross-cutting** · [content-quality-auditor](../../cross-cutting/content-quality-auditor/) · [domain-authority-auditor](../../cross-cutting/domain-authority-auditor/) · [entity-optimizer](../../cross-cutting/entity-optimizer/) · [memory-management](../../cross-cutting/memory-management/)

</details>

This skill performs detailed on-page SEO audits to identify issues and optimization opportunities. It analyzes all on-page elements that affect search rankings and provides actionable recommendations.

## When to Use This Skill

- Auditing pages before or after publishing
- Identifying why a page isn't ranking well
- Optimizing existing content for better performance
- Creating pre-publish SEO checklists
- Comparing your on-page SEO to competitors
- Systematic site-wide SEO improvements
- Training team members on SEO best practices

## What This Skill Does

1. **Title Tag Analysis**: Evaluates title optimization and CTR potential
2. **Meta Description Review**: Checks description quality and length
3. **Header Structure Audit**: Analyzes H1-H6 hierarchy
4. **Content Quality Assessment**: Reviews content depth and optimization
5. **Keyword Usage Analysis**: Checks keyword placement and density
6. **Internal Link Review**: Evaluates internal linking structure
7. **Image Optimization Check**: Audits alt text and file optimization
8. **Technical On-Page Review**: Checks URL, canonical, and mobile factors

## How to Use

### Audit a Single Page

```
Audit the on-page SEO of [URL]
```

```
Check SEO issues on this page targeting [keyword]: [URL/content]
```

### Compare Against Competitors

```
Compare on-page SEO of [your URL] vs [competitor URL] for [keyword]
```

### Audit Content Before Publishing

```
Pre-publish SEO audit for this content targeting [keyword]: [content]
```

## Data Sources

> See [CONNECTORS.md](../../CONNECTORS.md) for tool category placeholders.

**With ~~SEO tool + ~~web crawler connected:**
Claude can automatically pull page HTML via ~~web crawler, fetch keyword search volume and difficulty from ~~SEO tool, retrieve click-through rate data from ~~search console, and download competitor pages for comparison. This enables fully automated audits with live data.

**With manual data only:**
Ask the user to provide:
1. Page URL or complete HTML content
2. Target primary and secondary keywords
3. Competitor page URLs for comparison (optional)

Proceed with the full audit using provided data. Note in the output which findings are from automated crawl vs. manual review.

## Instructions

When a user requests an on-page SEO audit:

1. **Gather Page Information**

   ```markdown
   ### Audit Setup
   
   **Page URL**: [URL]
   **Target Keyword**: [primary keyword]
   **Secondary Keywords**: [additional keywords]
   **Page Type**: [blog/product/landing/service]
   **Business Goal**: [traffic/conversions/authority]
   ```

2. **Audit Title Tag**

   ```markdown
   ## Title Tag Analysis
   
   **Current Title**: [title]
   **Character Count**: [X] characters
   
   | Criterion | Status | Notes |
   |-----------|--------|-------|
   | Length (50-60 chars) | ✅/⚠️/❌ | [notes] |
   | Keyword included | ✅/⚠️/❌ | Position: [front/middle/end] |
   | Keyword at front | ✅/⚠️/❌ | [notes] |
   | Unique across site | ✅/⚠️/❌ | [notes] |
   | Compelling/clickable | ✅/⚠️/❌ | [notes] |
   | Matches intent | ✅/⚠️/❌ | [notes] |
   
   **Title Score**: [X]/10
   
   **Issues Found**:
   - [Issue 1]

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