internal-linking-optimizer

Files (2)

• SKILL.md
• link-architecture-patterns.md · references/

SKILL.md (first lines)

# Internal Linking Optimizer


> **[SEO & GEO Skills Library](https://skills.sh/aaron-he-zhu/seo-geo-claude-skills)** · 20 skills for SEO + GEO · Install all: `npx skills add aaron-he-zhu/seo-geo-claude-skills`

<details>
<summary>Browse all 20 skills</summary>

**Research** · [keyword-research](../../research/keyword-research/) · [competitor-analysis](../../research/competitor-analysis/) · [serp-analysis](../../research/serp-analysis/) · [content-gap-analysis](../../research/content-gap-analysis/)

**Build** · [seo-content-writer](../../build/seo-content-writer/) · [geo-content-optimizer](../../build/geo-content-optimizer/) · [meta-tags-optimizer](../../build/meta-tags-optimizer/) · [schema-markup-generator](../../build/schema-markup-generator/)

**Optimize** · [on-page-seo-auditor](../on-page-seo-auditor/) · [technical-seo-checker](../technical-seo-checker/) · **internal-linking-optimizer** · [content-refresher](../content-refresher/)

**Monitor** · [rank-tracker](../../monitor/rank-tracker/) · [backlink-analyzer](../../monitor/backlink-analyzer/) · [performance-reporter](../../monitor/performance-reporter/) · [alert-manager](../../monitor/alert-manager/)

**Cross-cutting** · [content-quality-auditor](../../cross-cutting/content-quality-auditor/) · [domain-authority-auditor](../../cross-cutting/domain-authority-auditor/) · [entity-optimizer](../../cross-cutting/entity-optimizer/) · [memory-management](../../cross-cutting/memory-management/)

</details>

This skill analyzes your site's internal link structure and provides recommendations to improve SEO through strategic internal linking. It helps distribute authority, establish topical relevance, and improve crawlability.

## When to Use This Skill

- Improving site architecture for SEO
- Distributing authority to important pages
- Fixing orphan pages with no internal links
- Creating topic cluster internal link strategies
- Optimizing anchor text for SEO
- Recovering pages that have lost rankings
- Planning internal links for new content

## What This Skill Does

1. **Link Structure Analysis**: Maps current internal linking patterns
2. **Authority Flow Mapping**: Shows how PageRank flows through site
3. **Orphan Page Detection**: Finds pages with no internal links
4. **Anchor Text Optimization**: Improves anchor text diversity
5. **Topic Cluster Linking**: Creates pillar-cluster link strategies
6. **Link Opportunity Finding**: Identifies where to add links
7. **Navigation Optimization**: Improves site-wide link elements

## How to Use

### Analyze Current Structure

```
Analyze internal linking structure for [domain/sitemap]
```

```
Find internal linking opportunities for [URL]
```

### Create Linking Strategy

```
Create internal linking plan for topic cluster about [topic]
```

```
Suggest internal links for this new article: [content/URL]
```

### Fix Issues

```
Find orphan pages on [domain]
```

```
Optimize anchor text across the site
```

## Data Sources

> See [CONNECTORS.md](../../CONNECTORS.md) for tool category placeholders.

**With ~~web crawler + ~~analytics connected:**
Claude can automatically perform a full site crawl via ~~web crawler to map the complete link graph, fetch page performance metrics from ~~analytics to identify high-value pages, and analyze link flow throughout the site. This enables data-driven internal linking strategies.

**With manual data only:**
Ask the user to provide:
1. Sitemap URL or list of important pages
2. Key page URLs that need more internal links
3. Content categories or topic clusters
4. Any existing link structure documentation

Proceed with the analysis using provided data. Note in the output which findings are from automated crawl vs. manual review.

## Instructions

When a user requests internal linking optimization:

1. **Analyze Current Internal Link Structure**

   ```markdown
   ## Internal Link Structure Analysis
   
   ### Overview
   
   **Domain**: [domain]
   **Total Pages Analyzed**: [X]
   **Total Internal Links**: [X]
   **Average Links per Page**: [X]
   
   ### Link Distribution
   
   | Links per Page | Page Count | Percentage |
   |----------------|------------|------------|
   | 0 (Orphan) | [X] | [X]% |
   | 1-5 | [X] | [X]% |
   | 6-10 | [X] | [X]% |
   | 11-20 | [X] | [X]% |
   | 20+ | [X] | [X]% |
   
   ### Top Linked Pages
   
   | Page | Internal Links | Authority | Notes |

From teeclaw/phorm-nft, Apache-2.0.

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