competitor-analysis

Files (3)

• SKILL.md
• battlecard-template.md · references/
• positioning-frameworks.md · references/

SKILL.md (first lines)

# Competitor Analysis


> **[SEO & GEO Skills Library](https://skills.sh/aaron-he-zhu/seo-geo-claude-skills)** · 20 skills for SEO + GEO · Install all: `npx skills add aaron-he-zhu/seo-geo-claude-skills`

<details>
<summary>Browse all 20 skills</summary>

**Research** · [keyword-research](../keyword-research/) · **competitor-analysis** · [serp-analysis](../serp-analysis/) · [content-gap-analysis](../content-gap-analysis/)

**Build** · [seo-content-writer](../../build/seo-content-writer/) · [geo-content-optimizer](../../build/geo-content-optimizer/) · [meta-tags-optimizer](../../build/meta-tags-optimizer/) · [schema-markup-generator](../../build/schema-markup-generator/)

**Optimize** · [on-page-seo-auditor](../../optimize/on-page-seo-auditor/) · [technical-seo-checker](../../optimize/technical-seo-checker/) · [internal-linking-optimizer](../../optimize/internal-linking-optimizer/) · [content-refresher](../../optimize/content-refresher/)

**Monitor** · [rank-tracker](../../monitor/rank-tracker/) · [backlink-analyzer](../../monitor/backlink-analyzer/) · [performance-reporter](../../monitor/performance-reporter/) · [alert-manager](../../monitor/alert-manager/)

**Cross-cutting** · [content-quality-auditor](../../cross-cutting/content-quality-auditor/) · [domain-authority-auditor](../../cross-cutting/domain-authority-auditor/) · [entity-optimizer](../../cross-cutting/entity-optimizer/) · [memory-management](../../cross-cutting/memory-management/)

</details>

This skill provides comprehensive analysis of competitor SEO and GEO strategies, revealing what's working in your market and identifying opportunities to outperform the competition.

## When to Use This Skill

- Entering a new market or niche
- Planning content strategy based on competitor success
- Understanding why competitors rank higher
- Finding backlink and partnership opportunities
- Identifying content gaps competitors are missing
- Analyzing competitor AI citation strategies
- Benchmarking your SEO performance

## What This Skill Does

1. **Keyword Analysis**: Identifies keywords competitors rank for
2. **Content Audit**: Analyzes competitor content strategies and formats
3. **Backlink Profiling**: Reviews competitor link-building approaches
4. **Technical Assessment**: Evaluates competitor site health
5. **GEO Analysis**: Identifies how competitors appear in AI responses
6. **Gap Identification**: Finds opportunities competitors miss
7. **Strategy Extraction**: Reveals actionable insights from competitor success

## How to Use

### Basic Competitor Analysis

```
Analyze SEO strategy for [competitor URL]
```

```
Compare my site [URL] against [competitor 1], [competitor 2], [competitor 3]
```

### Specific Analysis

```
What content is driving the most traffic for [competitor]?
```

```
Analyze why [competitor] ranks #1 for [keyword]
```

### GEO-Focused Analysis

```
How is [competitor] getting cited in AI responses? What can I learn?
```

## Data Sources

> See [CONNECTORS.md](../../CONNECTORS.md) for tool category placeholders.

**With ~~SEO tool + ~~analytics + ~~AI monitor connected:**
Automatically pull competitor keyword rankings, backlink profiles, top performing content, domain authority metrics from ~~SEO tool. Compare against your site's metrics from ~~analytics and ~~search console. Check AI citation patterns for both your site and competitors using ~~AI monitor.

**With manual data only:**
Ask the user to provide:
1. Competitor URLs to analyze (2-5 recommended)
2. Your own site URL and current metrics (traffic, rankings if known)
3. Industry or niche context
4. Specific aspects to focus on (keywords, content, backlinks, etc.)
5. Any known competitor strengths or weaknesses

Proceed with the full analysis using provided data. Note in the output which metrics are from automated collection vs. user-provided data.

## Instructions

When a user requests competitor analysis:

1. **Identify Competitors**

   If not specified, help identify competitors:
   
   ```markdown
   ### Competitor Identification Framework
   
   **Direct Competitors** (same product/service)
   - Search "[your main keyword]" and note top 5 organic results
   - Check who's advertising for your keywords
   - Ask: Who do customers compare you to?
   
   **Indirect Competitors** (different solution, same problem)
   - Search problem-focused keywords
   - Look at alternative solutions
   
   **Content Competitors** (compete for same keywords)
   - May not sell same product
   - Rank for your target keywords
   - Include media sites, blogs, aggregators
   ```

2. **Gather Competitor Data**

   For each competitor, collect:
   
   ```markdown
   ## Competitor Profile: [Name]

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