entity-optimizer

Files (3)

• SKILL.md
• entity-signal-checklist.md · references/
• knowledge-graph-guide.md · references/

SKILL.md (first lines)

# Entity Optimizer


> **[SEO & GEO Skills Library](https://skills.sh/aaron-he-zhu/seo-geo-claude-skills)** · 20 skills for SEO + GEO · Install all: `npx skills add aaron-he-zhu/seo-geo-claude-skills`

<details>
<summary>Browse all 20 skills</summary>

**Research** · [keyword-research](../../research/keyword-research/) · [competitor-analysis](../../research/competitor-analysis/) · [serp-analysis](../../research/serp-analysis/) · [content-gap-analysis](../../research/content-gap-analysis/)

**Build** · [seo-content-writer](../../build/seo-content-writer/) · [geo-content-optimizer](../../build/geo-content-optimizer/) · [meta-tags-optimizer](../../build/meta-tags-optimizer/) · [schema-markup-generator](../../build/schema-markup-generator/)

**Optimize** · [on-page-seo-auditor](../../optimize/on-page-seo-auditor/) · [technical-seo-checker](../../optimize/technical-seo-checker/) · [internal-linking-optimizer](../../optimize/internal-linking-optimizer/) · [content-refresher](../../optimize/content-refresher/)

**Monitor** · [rank-tracker](../../monitor/rank-tracker/) · [backlink-analyzer](../../monitor/backlink-analyzer/) · [performance-reporter](../../monitor/performance-reporter/) · [alert-manager](../../monitor/alert-manager/)

**Cross-cutting** · [content-quality-auditor](../content-quality-auditor/) · [domain-authority-auditor](../domain-authority-auditor/) · **entity-optimizer** · [memory-management](../memory-management/)

</details>

This skill audits, builds, and maintains entity identity across search engines and AI systems. Entities — the people, organizations, products, and concepts that search engines and AI systems recognize as distinct things — are the foundation of how both Google and LLMs decide *what you are* and *whether to cite you*.

**Why entities matter for SEO + GEO:**

- **SEO**: Google's Knowledge Graph powers Knowledge Panels, rich results, and entity-based ranking signals. A well-defined entity earns SERP real estate.
- **GEO**: AI systems resolve queries to entities before generating answers. If an AI can't identify your entity, it can't cite you — no matter how good your content is.

## When to Use This Skill

- Establishing a new brand/person/product as a recognized entity
- Auditing current entity presence across Knowledge Graph, Wikidata, and AI systems
- Improving or correcting a Knowledge Panel
- Building entity associations (entity ↔ topic, entity ↔ industry)
- Resolving entity disambiguation issues (your entity confused with another)
- Strengthening entity signals for AI citation
- After launching a new brand, product, or organization
- Preparing for a site migration (preserving entity identity)
- Running periodic entity health checks

## What This Skill Does

1. **Entity Audit**: Evaluates current entity presence across search and AI systems
2. **Knowledge Graph Analysis**: Checks Google Knowledge Graph, Wikidata, and Wikipedia status
3. **AI Entity Resolution Test**: Queries AI systems to see how they identify and describe the entity
4. **Entity Signal Mapping**: Identifies all signals that establish entity identity
5. **Gap Analysis**: Finds missing or weak entity signals
6. **Entity Building Plan**: Creates actionable plan to establish or strengthen entity presence
7. **Disambiguation Strategy**: Resolves confusion with similarly-named entities

## How to Use

### Entity Audit

```
Audit entity presence for [brand/person/organization]
```

```
How well do search engines and AI systems recognize [entity name]?
```

### Build Entity Presence

```
Build entity presence for [new brand] in the [industry] space
```

```
Establish [person name] as a recognized expert in [topic]
```

### Fix Entity Issues

```
My Knowledge Panel shows incorrect information — fix entity signals for [entity]
```

```
AI systems confuse [my entity] with [other entity] — help me disambiguate
```

## Data Sources

> See [CONNECTORS.md](../../CONNECTORS.md) for tool category placeholders.

**With ~~knowledge graph + ~~SEO tool + ~~AI monitor + ~~brand monitor connected:**
Query Knowledge Graph API for entity status, pull branded search data from ~~SEO tool, test AI citation with ~~AI monitor, track brand mentions with ~~brand monitor.

**With manual data only:**
Ask the user to provide:
1. Entity name, type (Person, Organization, Brand, Product, Creative Work, Event)
2. Primary website / domain
3. Known existing profiles (Wikipedia, Wikidata, social media, industry directories)
4. Top 3-5 topics/industries the entity should be associated with
5. Any known disambiguation issues (other entities with same/similar name)

Without tools, Claude provides entity optimization strategy and recommendations based on information the user provides. The user must run search queries, check Knowledge Panels, and test AI responses to supply the raw data for analysis.

Proceed with the audit using public search results, AI query testing, and SERP analysis. Note which items require tool access for full evaluation.

## Instructions

When a user requests entity optimization:

### Step 1: Entity Discovery

Establish the entity's current state across all systems.

```markdown
### Entity Profile

**Entity Name**: [name]
**Entity Type**: [Person / Organization / Brand / Product / Creative Work / Event]
**Primary Domain**: [URL]
**Target Topics**: [topic 1, topic 2, topic 3]

#### Current Entity Presence

| Platform | Status | Details |

From teeclaw/phorm-nft, Apache-2.0.

More from teeclaw/phorm-nft