content-gap-analysis

Files (2)

• SKILL.md
• gap-analysis-frameworks.md · references/

SKILL.md (first lines)

# Content Gap Analysis


> **[SEO & GEO Skills Library](https://skills.sh/aaron-he-zhu/seo-geo-claude-skills)** · 20 skills for SEO + GEO · Install all: `npx skills add aaron-he-zhu/seo-geo-claude-skills`

<details>
<summary>Browse all 20 skills</summary>

**Research** · [keyword-research](../keyword-research/) · [competitor-analysis](../competitor-analysis/) · [serp-analysis](../serp-analysis/) · **content-gap-analysis**

**Build** · [seo-content-writer](../../build/seo-content-writer/) · [geo-content-optimizer](../../build/geo-content-optimizer/) · [meta-tags-optimizer](../../build/meta-tags-optimizer/) · [schema-markup-generator](../../build/schema-markup-generator/)

**Optimize** · [on-page-seo-auditor](../../optimize/on-page-seo-auditor/) · [technical-seo-checker](../../optimize/technical-seo-checker/) · [internal-linking-optimizer](../../optimize/internal-linking-optimizer/) · [content-refresher](../../optimize/content-refresher/)

**Monitor** · [rank-tracker](../../monitor/rank-tracker/) · [backlink-analyzer](../../monitor/backlink-analyzer/) · [performance-reporter](../../monitor/performance-reporter/) · [alert-manager](../../monitor/alert-manager/)

**Cross-cutting** · [content-quality-auditor](../../cross-cutting/content-quality-auditor/) · [domain-authority-auditor](../../cross-cutting/domain-authority-auditor/) · [entity-optimizer](../../cross-cutting/entity-optimizer/) · [memory-management](../../cross-cutting/memory-management/)

</details>

This skill identifies content opportunities by analyzing gaps between your content and competitors'. Find topics you're missing, keywords you could target, and content formats you should create.

## When to Use This Skill

- Planning content strategy and editorial calendar
- Finding quick-win content opportunities
- Understanding where competitors outperform you
- Identifying underserved topics in your niche
- Expanding into adjacent topic areas
- Prioritizing content creation efforts
- Finding GEO opportunities competitors miss

## What This Skill Does

1. **Keyword Gap Analysis**: Finds keywords competitors rank for that you don't
2. **Topic Coverage Mapping**: Identifies topic areas needing more content
3. **Content Format Gaps**: Reveals missing content types (videos, tools, guides)
4. **Audience Need Mapping**: Matches gaps to audience journey stages
5. **GEO Opportunity Detection**: Finds AI-answerable topics you're missing
6. **Priority Scoring**: Ranks gaps by impact and effort
7. **Content Calendar Creation**: Plans gap-filling content schedule

## How to Use

### Basic Gap Analysis

```
Find content gaps between my site [URL] and [competitor URLs]
```

```
What content am I missing compared to my top 3 competitors?
```

### Topic-Specific Analysis

```
Find content gaps in [topic area] compared to industry leaders
```

```
What [content type] do competitors have that I don't?
```

### Audience-Focused

```
What content gaps exist for [audience segment] in my niche?
```

## Data Sources

> See [CONNECTORS.md](../../CONNECTORS.md) for tool category placeholders.

**With ~~SEO tool + ~~search console + ~~analytics + ~~AI monitor connected:**
Automatically pull your site's content inventory from ~~search console and ~~analytics (indexed pages, traffic per page, keywords ranking), competitor content data from ~~SEO tool (ranking keywords, top pages, backlink counts), and AI citation patterns from ~~AI monitor. Keyword overlap analysis and gap identification can be automated.

**With manual data only:**
Ask the user to provide:
1. Your site URL and content inventory (list of published content with topics)
2. Competitor URLs (3-5 sites)
3. Your current traffic and keyword performance (if available)
4. Known content strengths and weaknesses
5. Industry context and business goals

Proceed with the full analysis using provided data. Note in the output which metrics are from automated collection vs. user-provided data.

## Instructions

When a user requests content gap analysis:

1. **Define Analysis Scope**

   Clarify parameters:
   
   ```markdown
   ### Analysis Parameters
   
   **Your Site**: [URL]
   **Competitors to Analyze**: [URLs or "identify for me"]
   **Topic Focus**: [specific area or "all"]
   **Content Types**: [blogs, guides, tools, videos, or "all"]
   **Audience**: [target audience]
   **Business Goals**: [traffic, leads, authority, etc.]
   ```

2. **Audit Your Existing Content**

   ```markdown
   ## Your Content Inventory
   
   **Total Indexed Pages**: [X]
   **Content by Type**:
   - Blog posts: [X]
   - Landing pages: [X]
   - Resource pages: [X]
   - Tools/calculators: [X]
   - Case studies: [X]

From teeclaw/phorm-nft, Apache-2.0.

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