Writing

Write codebase documentation: READMEs, architecture docs, getting-started guides, API docs, and code comments.

Design statistically sound GTM experiments for copy, channels, landing pages, sequencing, pricing, and funnel conversion.

Runs strategic 1-to-1 ABM for 5-15 high-value accounts: account plans, custom microsites, executive engagement, direct mail, and board-level connections.

Runs ABM at scale (1-to-few) for 15-50 clustered accounts: industry or persona clusters, semi-custom campaigns, and cluster-level content.

Develop ad creative strategy for B2B campaigns — creative formats per platform, testing methodology, creative fatigue management, UGC/AI-generated creative…

Builds an answer engine optimization (AEO/GEO) plan so content gets cited by ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews: answer-first…

AI-powered content creation workflows — step-by-step processes for using Claude, ChatGPT, Jasper, Copy.ai, Writesonic, and Perplexity to generate, edit, and…

AI-powered video creation for marketing — step-by-step workflows for HeyGen (AI spokespersons), Synthesia (AI avatars), Runway (generative video), Captions…

Builds backlinks and brand citations through digital PR: expert-source platforms (Qwoted, Muck Rack), source-blogger outreach, and data-driven PR assets.

Distribute content across channels for maximum reach — multi-platform repurposing, syndication, paid amplification, email distribution, and partner promotion.

Write marketing copy that converts — landing pages, ads, emails, social, headlines, and brand voice.

Builds question-driven FAQ content that wins featured snippets and People Also Ask placements: question research, answer formatting, FAQ schema, and page…

Create GTM visual assets — social graphics, ad creatives, pitch deck design, one-pager layouts, email images, data visualization, and brand-consistent…

Tactical growth hacking playbook — rapid experimentation, growth loops, viral mechanics, referral flywheels, PLG hacks, content-led growth loops…

Landing page copywriting strategy — conversion copy frameworks, hero headline patterns, value proposition formulas, CTA copy, social proof placement…

Build complete B2B marketing strategies — channel mix, budget allocation, content strategy, demand generation, brand building, and measurement framework.

Migrate Exa, Tavily, Perplexity, or Firecrawl web-data integrations completely to the appropriate Parallel products while preserving application behavior.

Designs pillar pages and topic clusters: hub page outlines, cluster keyword maps, and internal linking so the hub ranks for high-intent head terms.

Plans programmatic SEO: template-driven pages for long-tail keyword patterns, data sources, quality thresholds that avoid thin content, and indexation control.

Builds a B2B SEO strategy: keyword research by funnel stage, content architecture, technical SEO priorities, link building, and measurement.

Build and execute social media strategy for B2B — LinkedIn, X/Twitter, posting cadence, engagement tactics, content formats, sizing guides, and…

Audit a website's technical SEO across crawl access, indexing controls, canonicalization, sitemaps, internal links, rendered content, structured data, status…

Communication discipline for writing, rewriting, distilling, and reviewing any text meant for human reading, including conversation, task files, planning…

Build a complete, well-documented Portolan catalog from a data source.