ai-content-creation

Files (4)

• SKILL.md
• framework-notes.md · references/
• check-output.py · scripts/
• output-template.md · templates/

SKILL.md (first lines)

# AI Content Creation

## Overview

AI writes. Humans edit. Together, they produce 5-10x more content than either
alone. The mistake: asking AI to "write a blog post about X" and publishing
the output. That produces AI slop. The fix: a structured workflow where AI
generates research, outlines, and first drafts — and humans inject unique
insight, experience, and voice. This skill covers step-by-step AI content
workflows for every format: blog posts, social, email, ads, landing pages,
and SEO content.

## Authoritative Foundations

- **Justin Welsh** — Content Operating System (repurposing lattice)
- **Harry Dry (Marketing Examples)** — Show, don't tell
- **Amanda Natividad (SparkToro)** — Zero-click content
- **Ross Simmonds** — Content distribution at scale
- **Joanna Wiebe (Copyhackers)** — Write from voice-of-customer research and test the copy against one conversion goal.

## When to Use

Trigger phrases: "AI content creation", "ChatGPT for blog writing", "AI
copywriting", "Claude content workflow", "scale content with AI", "AI
email writing", "AI social media content", "Jasper vs ChatGPT", "AI
blog post workflow"

## The AI Content Stack

| Tool | Best For | Cost | Quality |
|---|---|---|---|
| **Claude 4 (Opus)** | Long-form, strategy, technical | $20/mo | Exceptional — best for B2B long-form |
| **ChatGPT 4o** | Short-form, creative, variants | $20/mo | Excellent — best for hooks and variants |
| **Perplexity** | Research, data gathering, fact-checking | Free-$20/mo | Research-grade with citations |
| **Jasper** | Enterprise content teams, brand voice | $49-125/mo | Good with brand voice training |
| **Copy.ai** | Sales copy, email, social | $36/mo | Good for short-form templates |
| **Writesonic** | SEO content, blog posts | $16/mo | Decent for SEO-first content |

## The Master Workflow (All-Format)

### Phase 1: Research & Outline (AI-Assisted)

```
STEP 1 — Topic Research (Perplexity / Claude with Search):
"Research the current state of [topic] in [industry]. Find:
- Top 5 recent articles/posts on this topic
- Key statistics (with sources)
- Common opinions and contrarian takes
- What's missing from existing coverage"

STEP 2 — Outline (Claude):
"Create a detailed outline for a [format] about [topic].
Audience: [ICP]. The piece should answer: [specific question].
Include: [sections/elements specific to format].
Avoid: [things you DON'T want — AI slop, generic advice, etc.]"

STEP 3 — Unique Angle Injection (Human):
Add to the outline:
- Your unique data/experience
- Specific customer examples
- Contrarian or original opinions
- Frameworks you've developed
```

### Phase 2: Drafting (AI First Draft)

```
STEP 4 — First Draft (Claude):
"Write a [format] based on this outline. [paste outline].

Voice: [paste brand voice guide].
Rules:
- Short sentences. Under 25 words.
- Active voice. No passive constructions.
- Specific over generic. '47% reply rate' not 'industry-leading engagement'
- Show, don't tell. Every claim with evidence.
- No: 'In current world...' 'We're excited to announce...'
- Include: [specific data, examples, frameworks from outline]"
```

### Phase 3: Human Edit (Where Quality Happens)

**The 4-pass edit:**

| Pass | Focus | Time |
|---|---|---|
| **Pass 1: Substance** | Are claims true? Are examples real? Is the data correct? | 10 min |
| **Pass 2: Structure** | Does the argument flow? Is anything missing or redundant? | 10 min |
| **Pass 3: Voice** | Does it sound like us? Cut AI-isms: "delve," "unlock," "revolutionize" | 10 min |
| **Pass 4: Polish** | Typos, grammar, links, CTAs, formatting | 5 min |

**AI-isms to delete (common ChatGPT/Claude tells):**
- "In current digital landscape..."
- "Unlock the power of..."
- "Delve into..."
- "It's important to note that..."
- "Furthermore..." / "Moreover..." / "Additionally..."
- "In conclusion..."
- "Revolutionary," "high-impact," "advanced"
- Overuse of em-dashes and semicolons
- Every sentence the same length (AI loves ~20-word sentences)

### Phase 4: Variants and Optimization

**Generate variants for testing (ChatGPT is best for this):**

```
"Here is our [blog post / email / ad]. Generate 5 variants of:
1. The headline only
2. The opening paragraph/hook
3. The CTA

Make each variant significantly different. Test different angles:
- Benefit-focused: '[Get Outcome]'
- Curiosity: '[Question they want answered]'
- Social proof: 'How [Company] achieved [Result]'
- Contrarian: 'Why [common belief] is wrong'
- Urgency: 'Stop [pain] before [consequence]'"
```

From LeadMagic/gtm-skills, MIT.

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