ai-video-creation

Files (4)

• SKILL.md
• framework-notes.md · references/
• check-output.py · scripts/
• output-template.md · templates/

SKILL.md (first lines)

# AI Video Creation

## Overview

Video is the highest-effort, highest-impact marketing format. Traditionally,
video required a camera, lighting, editing skills, and hours of post-production.
AI flips this: you can now generate professional video from text alone. AI
spokespersons deliver personalized demos. AI editors cut and caption in minutes.
Generative AI creates B-roll from prompts. This skill covers every AI video
workflow relevant to B2B GTM — from personalized outreach to social content
at scale.

## Authoritative Foundations

- **Gary Vaynerchuk** — Volume of content wins. AI makes volume possible.
- **HeyGen/Synthesia** — AI spokesperson technology
- **Runway** — Generative AI video
- **Opus Clip** — AI-powered video clipping
- **Descript** — AI-first video editing

## When to Use

Trigger phrases: "AI video creation", "HeyGen tutorial", "Synthesia demo",
"AI spokesperson video", "Runway for marketing", "AI video ad", "Opus Clip",
"AI video editing", "ElevenLabs voiceover", "personalized video at scale",
"AI video content"

## The AI Video Stack

| Tool | What It Does | Best For | Cost |
|---|---|---|---|
| **HeyGen** | AI spokesperson, avatar video, personalized video | Personalized demos, outreach videos | $29-89/mo |
| **Synthesia** | AI avatar video, 140+ languages | Training, onboarding, multi-language | $29-89/mo |
| **Runway** | Generative video, text-to-video, B-roll | B-roll footage, visual effects | $15-95/mo |
| **Captions** | AI video editing, auto-captions, eye contact fix | Talking-head social video | $16-25/mo |
| **Opus Clip** | AI clipping — long → short clips | Podcast/sermon clips for social | $19-29/mo |
| **Descript** | AI video editor, transcript-based editing | Full video production | $19-29/mo |
| **ElevenLabs** | AI voiceover, text-to-speech, voice cloning | Narration, ads, podcasts | $5-99/mo |
| **Pika** | Generative video, animate images | Quick video generation | $10-35/mo |

## Step-by-Step Workflows

### Workflow 1: AI Spokesperson Demo Video (1 hour)

**Use case:** Product demo, explainer video, "welcome" video for onboarding.

```
STEP 1 — Script (15 min, Claude):
"Write a 90-second product demo script for [product]. 
Audience: [ICP]. They care about [top 3 concerns].
Structure:
- 0:00-0:10: Hook — the problem they face
- 0:10-0:30: How [product] solves it (3 key features, outcomes-based)
- 0:30-0:60: Screen recording + walkthrough (you record this)
- 0:60-0:80: Social proof + results ('X teams use us, achieving Y')
- 0:80-0:90: CTA — 'Start free trial at [URL]'

Platform: spoken by AI avatar. Keep sentences short — under 15 words."

STEP 2 — Voiceover (5 min, ElevenLabs):
- Paste script into ElevenLabs Text-to-Speech
- Pick a natural voice (Adam, Bella, or similar — test 3+)
- Generate. Listen. Re-generate with pacing adjustments if needed.
- Download .mp3

STEP 3 — Avatar Video (10 min, HeyGen / Synthesia):
- Select AI avatar (matching your target audience's expectations)
- Upload script text
- Upload ElevenLabs voiceover (or use built-in TTS)
- Add: background (office, studio, or branded), on-screen text overlays
- Generate

STEP 4 — Screen Recording (15 min):
- Record product walkthrough (Loom, OBS, or QuickTime)
- Edit to match script timing

STEP 5 — Combine (15 min, Descript / CapCut):
- Layer 1: AI avatar video (talking head)
- Layer 2: Screen recording (when script references product)
- Layer 3: B-roll from Runway (generated visuals)
- Add: captions (auto-generated), background music (low, instrumental)
- Add: intro/outro branding
- Export: 1080p, 16:9
```

### Workflow 2: Personalized Outreach Video at Scale (30 min per video)

**Use case:** "Hey [first name], I made this quick video for you..."
Personalized videos get 3-5x higher reply rates than text-only outreach.

```
STEP 1 — Template Script (10 min, Claude):
"Write a 45-second personalized outreach video script. 
Personalization tokens: [first_name], [company], [pain_point].
Structure:
- 'Hey [first_name] — [relevant observation about their company/role]'
- 'The reason I'm reaching out: [pain_point is common in their industry]'
- 'We built [product] to solve exactly that. Here's what it does in 10 sec'
- 'I'd love 10 minutes to show you how it works. [Calendly] in comments'"

STEP 2 — Record Template Video (once):
- Record the template script with all personalization tokens clearly marked
- OR: Use HeyGen to generate an AI avatar video template

STEP 3 — Personalize (per prospect, 5 min):
- Research prospect: company, role, recent news, common connection
- Customize the observation: "I saw you just raised your Series A — congrats!"
- Record personalized intro (10 sec on Loom) or use HeyGen's personalization

STEP 4 — Edit & Send (5 min, Descript / Captions):
- Replace template intro with personalized intro
- Add prospect's name as on-screen text in opening frame
- Export. Upload. Send via email or LinkedIn DM.
```

### Workflow 3: Social Short-Form Video at Scale (1 hour for 5 videos)

**Use case:** LinkedIn video, TikTok, YouTube Shorts, Instagram Reels.

From LeadMagic/gtm-skills, MIT.

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