faq-seo

Files (5)

• SKILL.md
• framework-notes.md · references/
• seo-strategy-playbook.md · references/
• check-output.py · scripts/
• output-template.md · templates/

SKILL.md (first lines)

# FAQ SEO

## Overview

FAQ content captures featured snippets (position zero), People Also Ask boxes,
and voice search results. These are the highest-visibility SERP features —
and they're often the lowest-competition ranking opportunities. This skill
covers question-driven content strategy.

## Authoritative Foundations

- **Google Search Central — SEO Starter Guide** — Google's foundational SEO resource with
  structured data documentation, FAQ schema guidance, and content quality standards.
- **Schema.org FAQPage Specification** — Structured data standard enabling rich results
  and AI engine parsing of question-and-answer content.
- **Ahrefs — People Also Ask Mining** — Research methodology for identifying and
  prioritizing question-based content from search engine PAA boxes.

## When to Use

- "Build FAQ content"
- "Target featured snippets"
- "People Also Ask strategy"
- "Question-based SEO"
- "Voice search optimization"

## Step-by-Step Process

### Phase 1: Question Mining

Find the questions your ICP is asking:

- **Google People Also Ask:** Search your core keywords. Mine the PAA boxes.
  Expand each question for more PAA questions. Repeat 3-4 levels deep.
- **Google Autocomplete:** Type your keyword + "how", "what", "why", "when",
  "where", "can", "do", "is" — capture all suggestions.
- **AnswerThePublic / AlsoAsked.com:** Automated question mining tools
- **Reddit:** Search your topic in relevant subreddits. Sort by top posts.
  Look for questions in post titles and comments.
- **Quora:** Search your topic. Sort by most followed questions.
- **Customer conversations:** Sales calls, support tickets, onboarding questions.
  These are the questions with real business intent behind them.
- **Competitor FAQ pages:** What questions are they answering? What are they
  missing that you can own?

### Phase 2: Question Prioritization

Score each question on:

- **Search volume:** 50+ monthly searches preferred
- **Business relevance:** Does answering this lead to your product?
- **Featured snippet opportunity:** Does the current snippet suck? (Short answer,
  no source, from a weak site)
- **Competition:** Can you outrank the current #1? Check domain rating of the
  page currently ranking.

### Phase 3: FAQ Content Structure

For each question, create a dedicated section:

**Format for featured snippets:**

- **Question as H2 or H3:** Exact or near-exact match to the query
- **Answer in 40-60 words:** Clear, definitive, authoritative. Start with the
  answer, then elaborate. This is what Google pulls for the snippet.
- **Elaboration:** 100-300 words expanding on the answer with examples, data,
  or context
- **Related links:** Link to deeper content on the topic

**FAQ page structure:**

- Group questions by topic (H2 per topic group)
- 10-20 questions per page
- FAQ schema markup on every question-answer pair
- Table of contents at the top (jump links to each question)
- CTA after the most business-relevant question

### Phase 4: Schema Implementation

Implement FAQ schema on every question page:

```json
{
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is email verification?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Email verification is the process of..."
      }
    }
  ]
}
```

Since August 2023, Google shows FAQ rich results only for well-known government
and health sites, so do not promise expandable FAQ listings. The markup still
helps search and AI engines parse each question-answer pair.

### Phase 5: Measurement

- **Featured snippet wins:** Track which questions you own the snippet for
- **PAA appearances:** Track which questions you appear in the PAA box
- **FAQ traffic:** Organic traffic to FAQ pages
- **FAQ-to-conversion:** How many FAQ visitors go on to product pages, sign up,
  or request demos
- **Voice search:** Track voice search queries (available in Search Console
  with some filtering)

## Output Format

FAQ strategy document with: question inventory, prioritization matrix, content
template, schema implementation, and measurement dashboard.

## Quality Check

Before delivering, verify:

From LeadMagic/gtm-skills, MIT.

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