strategic-planning

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• SKILL.md

SKILL.md (first lines)

# Strategic Planning

## Purpose
Analyze the founder's business and current situation to deliver 3 specific, actionable next moves that will drive measurable results in marketing or sales.

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## Execution Logic

**Check $ARGUMENTS first to determine execution mode:**

### If $ARGUMENTS is empty or not provided:
Respond with:
"strategic-planning loaded, proceed with additional details about your current situation or business goals"

Then wait for the user to provide their requirements in the next message.

### If $ARGUMENTS contains content:
Proceed immediately to Task Execution (skip the "loaded" message).

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## Task Execution

When user requirements are available (either from initial $ARGUMENTS or follow-up message):

### 1. Read Business Context
Check if `FOUNDER_CONTEXT.md` exists in the project root.
- **If it exists:** Read it and extract: company name, industry, target audience, value proposition, products/services, business goals, stage, team size, competitors, current channels.
- **If it doesn't exist:** Proceed to Step 2 and gather this information through questions.

### 2. Diagnose Current Situation
Evaluate whether you have enough information to produce high-confidence, actionable strategies:

**Required information to proceed without questions:**
- What the business does (product/service)
- Who they serve (ICP/target audience)
- Current revenue stage (pre-revenue, $X MRR/ARR, etc.)
- Primary growth goal (more leads, higher conversion, retention, etc.)
- Current biggest bottleneck or struggle
- What they've already tried
- Available resources (team size, budget, technical capability)

**If you have enough context:** Proceed directly to Step 4.

**If critical information is missing:** Proceed to Step 3.

### 3. Ask Diagnostic Questions (When Needed)
Use the AskUserQuestion tool to gather missing information. Ask between 3-10 questions based on what's needed:

**Core diagnostic questions:**
- What's your biggest struggle in the business right now?
- What have you already tried to solve this?
- What's your current main bottleneck preventing growth?
- How are you currently getting clients/customers?
- What's working? What's not working?
- What resources do you have available (budget, team, time)?
- What's your timeline for seeing results?

**Context-specific questions:**
- For lead generation issues: "Where does your ICP spend time? What conferences, communities, or platforms?"
- For conversion issues: "At what stage do prospects drop off? What objections do they have?"
- For retention issues: "Why do customers churn? Have you asked them?"
- For scaling issues: "What breaks when you try to grow? What's the constraint?"

**IMPORTANT:** Only ask questions for information you truly need. Don't ask for information you can infer from FOUNDER_CONTEXT.md or the user's initial message.

### 4. Analyze and Identify Opportunities
Based on the context gathered, analyze:

1. **Current state:** Where they are now (revenue, channels, constraints)
2. **Desired state:** Where they want to be (goals from FOUNDER_CONTEXT or questions)
3. **Gap analysis:** What's blocking them from getting there
4. **Leverage points:** Where small actions create outsized results
5. **Quick wins vs. long-term moves:** Balance immediate impact with sustainable growth

**Critical analysis principles:**
- Identify the ONE constraint that, if removed, would unlock the most growth
- Look for underutilized assets (audience, content, network, product features)
- Find competitive gaps (what competitors aren't doing that would work)
- Spot channel-market fit mismatches (selling in wrong places)
- Detect execution issues vs. strategy issues

### 5. Generate 3 Next Moves
Create exactly 3 strategic moves, ranked by impact:

**Selection criteria:**
- **Impact:** Will this measurably move the needle? (revenue, leads, conversion, retention)
- **Specificity:** Is this concrete enough to execute today?
- **Feasibility:** Can they actually do this with current resources?
- **Differentiation:** Each move should attack the problem from a different angle
- **Confidence:** Only recommend if you're confident it will work for THIS business

**For each move, write:**

**Part A — The Strategy (What & Why)**
- One-line strategy name
- 2-3 sentences explaining WHAT to do and WHY it will work for this specific business
- Reference the real constraint or opportunity it addresses

**Part B — The Exact Playbook (How)**
- Step-by-step execution plan with specific actions
- Use their actual company name, product, ICP, and industry
- Include concrete details: which platforms, which conferences, which messaging, which metrics to track
- Specify timeline and expected results

**Part C — First Action (Do This Today)**
- One specific task they can complete in the next 30-60 minutes
- Concrete enough that there's no ambiguity about what to do

### 6. Format and Verify
- Structure output according to **Output Format** section
- Complete **Quality Checklist** self-verification before presenting output

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## Writing Rules
Hard constraints. No interpretation.

From ognjengt/founder-skills, MIT.

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