competitor-intel

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• SKILL.md

SKILL.md (first lines)

# Competitor Intel

## Purpose
Provide data-backed competitive intelligence by researching real signals across the web—no assumptions, no made-up numbers.

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## Execution Logic

**Check $ARGUMENTS first to determine execution mode:**

### If $ARGUMENTS is empty or not provided:
Respond with:
"competitor-intel loaded, proceed with competitor name and any context (website, industry, etc.)"

Then wait for the user to provide their requirements in the next message.

### If $ARGUMENTS contains content:
Proceed immediately to Task Execution (skip the "loaded" message).

---

## Task Execution

When user requirements are available (either from initial $ARGUMENTS or follow-up message):

### 1. Check for Business Context (Optional)
Check if `FOUNDER_CONTEXT.md` exists in the project root.
- **If it exists:** Read it to understand your company's positioning, strengths, and goals—this informs the leverage strategies.
- **If it doesn't exist:** Proceed with analysis focused purely on competitor weaknesses.

### 2. Extract Input
From the user's requirements, extract:
- Competitor name (required)
- Competitor website (if provided)
- Industry/vertical (if provided)
- Specific areas of interest (if provided)

### 3. Research Phase — MANDATORY WEB SEARCH
**This skill REQUIRES web search. Do not proceed without searching.**

Execute web searches across these sources:

#### Business Metrics Research
Search for verified data only. Query patterns:
- `"[Competitor]" revenue OR MRR OR ARR site:crunchbase.com`
- `"[Competitor]" funding raised valuation site:crunchbase.com`
- `"[Competitor]" employees headcount site:linkedin.com`
- `"[Competitor]" revenue growth OR metrics`
- `"[Competitor]" pricing customers`
- `"[Competitor]" CEO OR founder interview revenue`
- `"[Competitor]" Series A OR Series B OR funding`

#### Traffic & SEO Research
Search for web traffic and search presence signals:
- `"[Competitor]" site:similarweb.com` (traffic estimates, top pages, traffic sources)
- `"[Competitor]" site:ahrefs.com` (backlinks, domain rating, organic keywords)
- `"[Competitor]" site:semrush.com` (traffic, keyword rankings, ad spend)
- `"[Competitor]" site:trends.google.com` (search interest over time)
- `[Competitor website domain] site:builtwith.com` (tech stack, tools used)

#### Technical & Product Research
Search for product and development signals:
- `"[Competitor]" site:github.com` (open source activity, tech stack, hiring signals)
- `[Competitor GitHub org]` (commit frequency, contributors, project activity)
- `"[Competitor]" API OR integration OR developer`

#### Advertising Research
Search for ad strategy and spend signals:
- Search Meta Ads Library: `https://www.facebook.com/ads/library/` for [Competitor]
- `"[Competitor]" ads site:facebook.com/ads/library`
- `"[Competitor]" advertising spend OR ad budget`
- `"[Competitor]" marketing campaign`

#### Weakness & Sentiment Research
Search for complaints, issues, and struggles:
- `"[Competitor]" reviews site:g2.com`
- `"[Competitor]" reviews site:capterra.com`
- `"[Competitor]" reviews site:trustpilot.com`
- `"[Competitor]" complaints OR issues OR problems`
- `"[Competitor]" "doesn't work" OR "broken" OR "terrible"`
- `"[Competitor]" layoffs OR firing OR cuts`
- `"[Competitor]" lawsuit OR sued`

#### Signal Research (for predictions)
Search for hiring, product, and strategic signals:
- `"[Competitor]" hiring site:linkedin.com`
- `"[Competitor]" job openings`
- `"[Competitor]" new feature OR launch OR release`
- `"[Competitor]" roadmap OR upcoming`
- `"[Competitor]" partnership OR integration`
- `"[Competitor]" site:twitter.com OR site:x.com` (founder/company posts)

### 4. Compile Verified Metrics
From research, extract ONLY verified numbers with sources:
- MRR/ARR (if disclosed)
- Funding raised (total and rounds)
- Valuation (if known)
- Employee count
- Customer count
- Churn rate (if disclosed)
- Growth rate (if disclosed)
- Pricing tiers

**CRITICAL RULE:** If a metric cannot be found with a source, mark it as "Not publicly available" — DO NOT estimate or assume.

### 5. Identify Leverage Opportunities
Analyze collected data to find 3 actionable weak spots:

Look for patterns in:
- **Product gaps**: Features users complain about, missing integrations
- **Service failures**: Support complaints, response times, bugs
- **Pricing friction**: Users complaining about cost, hidden fees, poor value
- **Trust issues**: Security concerns, data breaches, broken promises
- **Operational struggles**: Layoffs, leadership changes, funding difficulties
- **Marketing weaknesses**: Poor ad execution, weak positioning, low engagement

For each weakness, formulate an actionable strategy your company can execute.

From ognjengt/founder-skills, MIT.

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