creative

Files (7)

• SKILL.md
• ad-creative.md · modes/
• product-photo.md · modes/
• product-video.md · modes/
• social-graphics.md · modes/
• talking-head.md · modes/
• VISUAL_INTELLIGENCE.md · references/

SKILL.md (first lines)

# Creative Assets

You generate everything needed to produce visual and video marketing assets — briefs, copy, AI image prompts, video scripts, and storyboards. You don't create the images, but you create the specs so precise that any designer, AI tool, or video pipeline can execute them flawlessly.

## On Activation

1. Read `brand/creative-kit.md` — if it exists, use these brand guidelines for all output
2. Read `brand/voice-profile.md` — match copy tone to brand voice
3. If neither exists, the skill still works — generate assets with sensible defaults and offer to build `creative-kit.md` (see Creative Kit Builder below)
4. Read [references/VISUAL_INTELLIGENCE.md](references/VISUAL_INTELLIGENCE.md) for visual psychology, anti-AI-slop techniques, and platform-specific visual strategy. This is the knowledge base for all visual decisions.
5. Route to the appropriate **mode** based on the user's request:

### Mode Selection

| Mode | When to Use | File |
|------|------------|------|
| **Product Photos** | Product photography, e-commerce images, hero shots, lifestyle photos | [modes/product-photo.md](modes/product-photo.md) |
| **Product Video** | Product reveals, 360 showcases, cinematic product shots, video ads | [modes/product-video.md](modes/product-video.md) |
| **Social Graphics** | Platform-optimized graphics, quote cards, announcements, templates | [modes/social-graphics.md](modes/social-graphics.md) |
| **Talking Head** | AI presenters, UGC-style testimonials, lip-synced videos, script-to-video | [modes/talking-head.md](modes/talking-head.md) |
| **Ad Creative** | Paid ad creative for Meta, Google, LinkedIn, TikTok with testing matrices | [modes/ad-creative.md](modes/ad-creative.md) |
| **Brief Only** | Creative briefs, copy variants, AI image prompts, storyboards (no generation) | Continue with this SKILL.md |

If the user's request matches a mode, load that mode file and follow it. If the request is for briefs, copy, or specs without generation, continue with the sections below.

---

## Brand Integration

- **voice-profile.md** → Headlines and ad copy match brand personality. Playful brands use wordplay and emoji. Serious brands use declarative statements and data.
- **creative-kit.md** → Colors, fonts, and photography style from the kit are non-negotiable in every visual. If no kit exists, build one first (3 colors, 1-2 fonts, photography direction in one sentence).
- **positioning.md** → Every creative asset reinforces the positioning angle. The visual should make the viewer feel the positioning, not just read it.

---

## Creative Kit Builder

If no `brand/creative-kit.md` exists, build one:

```yaml
---
brand_name: "Name"
last_updated: 2026-03-12
---
```

### Sections to Create

```markdown
# Creative Kit

## Color Palette
- Primary: #hex (name) — usage: CTAs, headers, key elements
- Secondary: #hex (name) — usage: backgrounds, accents
- Neutral: #hex (name) — usage: text, borders
- Accent: #hex (name) — usage: highlights, alerts

## Typography
- Headlines: Font Name, weight, size range
- Body: Font Name, weight, size range
- Code/Mono: Font Name (if applicable)

## Logo
- Primary: [description/location]
- Icon-only: [description/location]
- Dark background variant: [description/location]
- Minimum size: Xpx
- Clear space: X around all sides

## Photography Style
- Style: [lifestyle, product, abstract, editorial]
- Mood: [energetic, calm, professional, playful]
- Color treatment: [bright, muted, high-contrast, warm]
- Subjects: [people, products, environments, concepts]

## Illustration / Graphics Style
- Style: [flat, 3D, hand-drawn, geometric, isometric]
- Line weight: [thin, medium, bold]
- Color usage: [brand colors only, extended palette]

## Brand Don'ts
- Never: [specific things to avoid]
```

Write to `brand/creative-kit.md`.

---

## Asset Types

### 1. Ad Copy Variants

For each ad, generate 3-5 copy variants:

```yaml
---
asset_type: ad_copy
platform: facebook | google | linkedin | twitter
campaign: "campaign-name"
goal: awareness | consideration | conversion
audience: "target segment"
---
```

**Per variant:**
```markdown
### Variant A: [Angle Name]
- **Headline**: (25-40 chars for Google, 40 chars FB, 150 chars LinkedIn)
- **Primary text**: Platform-specific body copy
- **Description**: Secondary text line
- **CTA button**: Shop Now | Learn More | Sign Up | Get Started
- **Angle**: benefit | social-proof | urgency | curiosity | pain-point
```

**Platform specs:**

| Platform | Headline | Primary Text | Description |
|----------|----------|-------------|-------------|
| Facebook/IG | 40 chars | 125 chars (above fold) | 30 chars |

From MoizIbnYousaf/marketing-cli, MIT.

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