tiktok-ads

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SKILL.md (first lines)

# Paid Ads: TikTok Ads

Guides TikTok Ads setup, creative strategy, and optimization. TikTok excels at younger demographics (18–34) and viral-style video; use when your audience skews young and you have video creative capacity.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Why TikTok

- **Demographics**: 18–34; Gen Z and younger millennials
- **Creative velocity**: Short-form; native feel; UGC-style performs well
- **Cost**: Often lower CPM than Meta for reach
- **Engagement**: High watch time; sound-on culture

## Ad Formats

| Format | Use |
|--------|-----|
| **In-Feed** | Native video; 9–15s or longer; primary format |
| **TopView** | First impression; premium; awareness |
| **Spark Ads** | Boost organic posts; native; creator partnership |
| **Collection** | Product catalog; e-commerce |

## Creative Best Practices

- **Hook (0–3s)**: Pattern interrupt; question; bold statement
- **Vertical**: 9:16 for feed; native to platform
- **Sound**: Music and captions matter; many watch with sound
- **UGC-style**: Authentic; less polished often outperforms
- **First 3 seconds**: Determine if they watch

## Targeting

| Type | Use |
|------|-----|
| **Interest** | Broad; algorithm-driven |
| **Demographics** | Age; gender; location |
| **Lookalike** | Based on converters or engagers |
| **Retargeting** | Website visitors; video viewers |

## Tracking

- **TikTok Pixel** + **Events API**: Server-side for better attribution
- **UTM**: Consistent parameters for cross-platform comparison

## Budget & Bidding

- **Minimum**: Varies by objective
- **Bidding**: Start manual; switch to automated with conversion volume
- **Creative volume**: Plan for high refresh cadence; creative is main lever

## Pre-Launch Checklist

- [ ] Pixel installed; Events API configured
- [ ] Vertical video creative (9:16)
- [ ] Hook in first 3 seconds
- [ ] Captions included
- [ ] Conversion events defined

## Related Skills

- **tiktok-captions**: Organic TikTok content; Spark Ads boost organic posts; video specs (9:16, captions) align
- **paid-ads-strategy**: Channel selection; creative frameworks; budget allocation
- **landing-page-generator**: LP for paid traffic
- **analytics-tracking**: Conversion tracking; ROAS

From kostja94/marketing-skills, MIT.

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