youtube-ads

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SKILL.md (first lines)

# Paid Ads: YouTube Ads

Guides YouTube advertising: TrueView, Bumper, and Discovery (in-feed) formats. Use this skill when planning or optimizing YouTube ad campaigns. For Google Search/Display/PMax, see **google-ads**. For organic YouTube optimization, see **youtube-seo**.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:
1. **Goal**: Awareness, consideration, conversion
2. **Budget**: Bumper cheaper; TrueView for scale
3. **Creative**: Existing video or net-new

## Ad Formats

| Format | Length | Skippable | Best For |
|--------|--------|-----------|----------|
| **TrueView Skippable** | 12 sec+ | After 5 sec | Reach; large audiences |
| **TrueView Non-skippable** | 15–20 sec | No | Full message; guaranteed view |
| **TrueView for Action** | — | — | Conversions; CTA-focused |
| **Bumper** | 6 sec or less | No | Brand awareness; memorable; lower cost |
| **Discovery (In-Feed)** | Thumbnail + text | — | Search, related videos, homepage; interest targeting |

## Format Selection

| Goal | Format |
|------|--------|
| **Brand awareness** | Bumper |
| **Website traffic** | TrueView |
| **Conversions** | TrueView for Action |
| **Interested audiences** | Discovery |

## Creative Guidelines

- **Bumper**: Quick, memorable; brand message in 6 sec
- **TrueView**: Hook in first 5 sec (skippable); deliver value before skip
- **Discovery**: Thumbnail + headline; appears like organic video

## Output Format

- **Format** recommendation
- **Creative** specs (length, hook, CTA)
- **Targeting** notes
- **Pre-launch** checklist

## Related Skills

- **google-ads**: Google Ads platform; YouTube runs through Google Ads
- **youtube-seo**: Organic YouTube; video optimization
- **video-marketing**: Video script, hook structure
- **paid-ads-strategy**: When to use video ads; channel selection

From kostja94/marketing-skills, MIT.

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