site-crawlability

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SKILL.md (first lines)

# SEO Technical: Crawlability

Guides crawlability improvements: robots, X-Robots-Tag, site structure, and internal linking.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Scope (Technical SEO)

- **Redirect chains & loops**: Fix multi-hop redirects; point directly to final URL
- **Broken links (4xx)**: Fix broken internal/external links; 301 or remove
- **Site architecture**: Logical hierarchy; pages within 3–4 clicks from homepage
- **Orphan pages**: Add internal links to pages with no incoming links
- **Pagination**: Prefer pagination over infinite scroll for crawlability
- **Crawl budget**: Reduce waste on duplicates, redirects, low-value URLs (see below)
- **AI crawler optimization**: SSR for critical content; URL management; reduce 404/redirect waste (see below)

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:
1. **Site structure**: Flat vs. deep hierarchy
2. **Framework**: Next.js, static, SPA, etc.
3. **Key paths**: Sitemap, robots.txt, API, static assets

## Best Practices

### Redirect Chains & Loops

- Fix multi-hop redirects; point directly to final URL
- Loops: URLs redirecting back to themselves; break the cycle

### Broken Links (4xx)

- Fix broken internal/external links; 301 or remove
- Audit regularly; update or remove broken links

### Site Architecture

| Principle | Guideline |
|-----------|-----------|
| **Depth** | Important pages within 3–4 clicks from homepage |
| **Orphan pages** | Add internal links to pages with no incoming links; see **internal-links** for link strategy |
| **Hierarchy** | Logical structure; hub pages link to content |

### Pagination vs Infinite Scroll

**Problem**: With infinite scroll, crawlers cannot emulate user behavior (scroll, click "Load more"); content loaded after initial page load is not discoverable. Same applies to masonry + infinite scroll, lazy-loaded lists, and similar patterns.

**Solution**: Prefer pagination for key content. If keeping infinite scroll, make it search-friendly per [Google's recommendations](https://developers.google.com/search/blog/2014/02/infinite-scroll-search-friendly):

| Requirement | Practice |
|-------------|----------|
| **Component pages** | Chunk content into paginated pages accessible without JavaScript |
| **Full URLs** | Each page has unique URL (e.g. `?page=1`, `?lastid=567`); avoid `#1` |
| **No overlap** | Each item listed once in series; no duplication across pages |
| **Direct access** | URL works in new tab; no cookie/history dependency |
| **pushState/replaceState** | Update URL as user scrolls; enables back/forward, shareable links |
| **404 for out-of-bounds** | `?page=999` returns 404 when only 998 pages exist |

**Reference**: [Infinite scroll search-friendly recommendations](https://developers.google.com/search/blog/2014/02/infinite-scroll-search-friendly) (Google Search Central, 2014)

### Pagination (Traditional)

- Reference links to next/previous pages; `rel="prev"` / `rel="next"` where applicable
- Avoid dynamic-only loading; ensure links in HTML

### Crawl Budget

Crawl budget is the number of URLs Googlebot will crawl on your site in a given period. Large sites (10,000+ pages) may waste up to 30% of crawl budget on duplicates, redirects, and low-value URLs.

| Waste source | Fix |
|--------------|-----|
| **Duplicate URLs** | Canonical; consolidate; 301 to preferred |
| **Redirect chains** | Point directly to final URL |
| **Parameter proliferation** | Use `rel="canonical"`; consider `Clean-param` (Yandex) |
| **Low-value pages** | noindex for thin/duplicate; see **indexing** |
| **Crawl traps** | Avoid infinite URL generation (e.g. faceted filters) |

**Sitemap**: Include only indexable, canonical URLs. See **xml-sitemap**, **canonical-tag**.

### AI Crawler Optimization

AI crawlers (GPTBot, ClaudeBot, PerplexityBot, etc.) now represent ~28% of Googlebot's crawl volume. Their behavior differs from search engines—optimizing for both improves GEO (AI search visibility). See **generative-engine-optimization** for GEO strategy. [Vercel/MERJ study](https://vercel.com/blog/the-rise-of-the-ai-crawler) (Dec 2024):

| Factor | AI Crawlers (GPTBot, Claude) | Googlebot |
|--------|------------------------------|-----------|
| **JavaScript** | Do not execute JS; cannot read client-side rendered content | Full JS rendering |
| **404 rate** | ~34% of fetches hit 404s | ~8% |
| **Redirects** | ~14% of fetches follow redirects | ~1.5% |
| **Content in initial HTML** | JSON, RSC in initial response can be indexed | Same |

**Recommendations for AI crawlability:**

| Practice | Action |
|----------|--------|
| **Server-side rendering** | Critical content in initial HTML. Use SSR, ISR, or SSG. See **rendering-strategies** for full guide. |
| **URL management** | Keep sitemaps updated; use consistent URL patterns; avoid outdated /static/ assets that cause 404s. AI crawlers frequently hit outdated URLs. |
| **Redirects** | Fix redirect chains; point directly to final URL. AI crawlers waste ~14% of fetches on redirects. |
| **404 handling** | Fix broken links; remove or redirect outdated URLs. High 404 rates suggest AI crawlers may use stale URL lists. |

**Reference**: [The rise of the AI crawler](https://vercel.com/blog/the-rise-of-the-ai-crawler) (Vercel, 2024)

## Common Issues

| Issue | Check |
|-------|-------|
| Redirect chains | Update links to point directly to final URL |
| Broken links | 301 or remove; audit internal and external |
| Orphan pages | Add internal links from hub or navigation; see **internal-links** for strategy |
| Infinite scroll | Provide paginated component pages; or replace with pagination for key content; see above |
| AI crawlers missing content | Ensure critical content in initial HTML; see **rendering-strategies** |

## Output Format

- **Redirect audit**: Chains and loops to fix
- **Broken link audit**: 4xx links to fix
- **Site structure**: Orphan pages, hierarchy
- **Pagination**: Implementation for crawlable content

From kostja94/marketing-skills, MIT.

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