social-content

Files (4)

• SKILL.md
• engagement_calculator.py · scripts/
• hashtag_analyzer.py · scripts/
• post_scheduler.py · scripts/

SKILL.md (first lines)

# Social Content

Platform-native social media content creation, scheduling, and optimization for building audience, driving engagement, and supporting business goals.

---

## Table of Contents

- [Keywords](#keywords)
- [Quick Start](#quick-start)
- [Platform Reference Guide](#platform-reference-guide)
- [Content Pillar System](#content-pillar-system)
- [Hook Formula Library](#hook-formula-library)
- [Platform-Specific Formats](#platform-specific-formats)
- [Content Calendar Framework](#content-calendar-framework)
- [Repurposing System](#repurposing-system)
- [Engagement Strategy](#engagement-strategy)
- [Analytics and Optimization](#analytics-and-optimization)
- [Best Practices](#best-practices)
- [Integration Points](#integration-points)

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## Keywords

social content, social media, LinkedIn post, Twitter thread, Instagram carousel, TikTok content, social calendar, engagement strategy, content pillar, hook formulas, viral content, social scheduling, platform-specific content, social media strategy, content repurposing, social analytics, audience building, personal brand, company brand, social media optimization

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## Clarify First

Before creating the post, settle the inputs below. When one is missing or vague and would change the result, ask about it; when it wouldn't, use a sensible default and say which one you used.

- **Platform:** LinkedIn, X, Instagram, TikTok, or Facebook — sets format, length limits, and posting rules.
- **Goal & CTA:** engagement, traffic, or conversion — determines the hook formula and call-to-action.
- **Audience & content pillar:** who it's for and which pillar (educational, BTS, promo…) — shapes topic and tone.
- **Format:** single post, thread, carousel, or short video — drives the platform-specific structure.

Ask about the two or three inputs that matter most for this request, not the whole list. If the user wants a result straight away, produce it and state your assumptions at the top.

## Quick Start

### Create a Social Post

1. Choose the platform and format
2. Select a hook from the formula library
3. Write the body following platform-specific guidelines
4. Add a CTA aligned with your goal (engagement, traffic, conversion)
5. Include relevant hashtags per platform best practices
6. Schedule or post at optimal time for your audience

### Build a Content Calendar

1. Define 3-5 content pillars aligned with expertise and audience needs
2. Assign percentage allocation to each pillar
3. Map pillar topics to platform-specific formats
4. Build a weekly template with assigned slots
5. Batch create content (2-3 hours per week)
6. Schedule with room for real-time/reactive posts

---

## Platform Reference Guide

### Platform Quick Comparison

| Platform | Best For | Posting Frequency | Top Format | Audience |
|----------|----------|------------------|-----------|----------|
| LinkedIn | B2B, thought leadership | 3-5x/week | Carousels, text posts | Professionals, decision-makers |
| Twitter/X | Tech, real-time, community | 3-10x/day | Threads, hot takes | Tech, media, creators |
| Instagram | Visual brands, lifestyle, B2C | 1-2 posts + Stories daily | Reels, carousels | 18-44, visual-first audiences |
| TikTok | Brand awareness, younger demos | 1-4x/day | Short-form video | 18-34, entertainment-first |
| Facebook | Communities, local, older demos | 1-2x/day | Groups, native video | 30-65, community-oriented |
| YouTube | Long-form education, tutorials | 1-4x/month | Videos, Shorts | All ages, search-driven |

### Platform-Specific Rules

**LinkedIn:**
- Maximum post length: 3,000 characters (but 1,200-1,800 performs best)
- First 2-3 lines must hook (everything after "see more" is hidden)
- External links in comments, not post body (algorithm deprioritizes link posts)
- Carousels (PDF uploads) get highest organic reach
- Best posting times: Tuesday-Thursday, 7-9 AM in target timezone

**Twitter/X:**
- 280 characters per post for free accounts; X Premium subscribers can publish longer posts up to 25,000 characters ([X Help](https://help.x.com/en/using-x/x-premium), as of September 2026). Threads still work well for skimmable, multi-part content
- First tweet of thread is the hook — it determines everything
- Quote tweets with added insight outperform plain retweets
- No more than 2-3 hashtags (fewer is better)
- Best posting times: Monday-Friday, 8-10 AM and 12-1 PM

**Instagram:**
- Feed posts: square (1:1) or vertical (4:5)
- Reels: vertical (9:16), 15-90 seconds
- Carousels: up to 20 photos/videos ([Instagram Help](https://help.instagram.com/269314186824048/)), first slide is the hook
- Stories: 24-hour content, polls/questions drive engagement
- Hashtags: up to 5 per post or Reel — Instagram capped hashtags at 5 in December 2025 (announced by Instagram's @creators account; as of September 2026). Use a few specific, relevant tags; they label content more than they drive reach

**TikTok:**
- Video length: 15-60 seconds optimal (up to 10 minutes)
- Hook in first 2 seconds (viewers decide instantly)
- Captions: 80-100 characters
- Native feel outperforms polished production
- Trending sounds increase reach significantly

---

## Content Pillar System

### Defining Your Pillars

Choose 3-5 pillars that sit at the intersection of:
- Your expertise (what you know deeply)
- Audience interest (what they want to learn)
- Business connection (what supports your goals)

### Pillar Allocation Template

| Pillar | % of Content | Purpose | Content Types |
|--------|-------------|---------|---------------|

From borghei/Claude-Skills, MIT.

More from borghei/Claude-Skills