brand-guidelines

Files (4)

• SKILL.md
• brand_audit_scorer.py · scripts/
• color_accessibility_checker.py · scripts/
• messaging_consistency_checker.py · scripts/

SKILL.md (first lines)

# Brand Guidelines

Comprehensive brand identity systems for building, documenting, and enforcing consistent brand presence across every channel and touchpoint.

---

## Table of Contents

- [Keywords](#keywords)
- [Quick Start](#quick-start)
- [Core Workflows](#core-workflows)
- [Brand Identity Dimensions](#brand-identity-dimensions)
- [Voice and Tone System](#voice-and-tone-system)
- [Visual Identity System](#visual-identity-system)
- [Brand Audit Framework](#brand-audit-framework)
- [Cross-Channel Application](#cross-channel-application)
- [Best Practices](#best-practices)
- [Integration Points](#integration-points)

---

## Keywords

brand guidelines, brand identity, style guide, brand voice, tone of voice, visual identity, brand standards, brand consistency, color systems, typography, logo usage, brand colors, design standards, brand audit, brand governance, co-branding, brand architecture, brand personality, writing style guide, visual standards

---

## Clarify First

Before building the guidelines, settle the inputs below. When one is missing or vague and would change the result, ask about it; when it wouldn't, use a sensible default and say which one you used.

- **Brand foundation:** purpose, values, and brand promise (the strategic layer every voice and visual choice traces back to).
- **Brand archetype/personality:** Expert / Guide / Innovator / Friend / etc. (sets voice attributes and tone calibration).
- **Existing visual assets:** current colors, fonts, and logo, if any (determines build-new vs document-existing).
- **Channels in scope:** web, email, social, sales, support (drives which cross-channel application sections to produce).

Ask about the two or three inputs that matter most for this request, not the whole list. If the user wants a result straight away, produce it and state your assumptions at the top.

## Quick Start

### Create Brand Guidelines from Scratch

1. Define brand foundation (purpose, values, personality)
2. Establish voice and tone system with attribute matrix
3. Build visual identity system (colors, typography, logo rules)
4. Document imagery and photography standards
5. Create channel-specific application guides
6. Compile into shareable brand guidelines document

### Audit Existing Brand Consistency

1. Collect samples from every active channel and touchpoint
2. Run the Brand Audit Checklist against each sample
3. Score consistency across all seven brand dimensions
4. Document deviations with specific remediation recommendations
5. Prioritize fixes by customer-facing visibility

---

## Core Workflows

### Workflow 1: Build a Brand Identity System

**Step 1: Define Brand Foundation**

```markdown
## Brand Foundation
- Purpose: [Why the brand exists beyond revenue]
- Vision: [What the brand aspires to achieve in the world]
- Mission: [How the brand delivers on its purpose daily]
- Values (3-5):
  1. [Value]: [What it means in practice, not just the word]
  2. [Value]: [Behavioral definition]
  3. [Value]: [Behavioral definition]
- Brand Promise: [The single commitment to customers]
```

**Step 2: Establish Brand Personality**

Select 3-5 personality traits from the archetype framework:

| Archetype | Personality Traits | Voice Characteristics | Best For |
|-----------|-------------------|----------------------|----------|
| Expert | Knowledgeable, precise, authoritative | Data-driven, technical depth, confidence | B2B, enterprise, professional services |
| Guide | Helpful, clear, patient | Instructional, encouraging, step-by-step | Education, SaaS, healthcare |
| Innovator | Bold, forward-thinking, disruptive | Visionary, provocative, future-focused | Tech, startups, R&D |
| Friend | Warm, approachable, genuine | Conversational, inclusive, casual | Consumer brands, community, lifestyle |
| Motivator | Inspiring, energetic, empowering | Action-oriented, ambitious, rallying | Fitness, coaching, personal development |
| Challenger | Direct, honest, contrarian | Opinionated, confident, questioning | Fintech, disruptor brands |
| Creator | Imaginative, expressive, original | Storytelling, vivid imagery, playful | Design, media, entertainment |

**Step 3: Document Voice and Tone**

See the Voice and Tone System section below for the complete framework.

**Step 4: Build Visual Identity**

See the Visual Identity System section below for the complete framework.

**Step 5: Create Application Guide**

Document how guidelines apply to each channel:
- Website and product UI
- Email marketing
- Social media (per platform)
- Sales materials
- Customer support communications
- Press and media
- Co-branded materials

### Workflow 2: Brand Audit

**Step 1: Collect Samples**

Gather 3-5 samples from each active channel:
- Website pages (homepage, product, blog, about)
- Email campaigns (marketing, transactional, support)
- Social media posts (per platform)
- Sales decks and proposals
- Customer support responses

From borghei/Claude-Skills, MIT.

More from borghei/Claude-Skills