content-strategy

Files (4)

• SKILL.md
• content_brief_generator.py · scripts/
• content_calendar_planner.py · scripts/
• headline_analyzer.py · scripts/

SKILL.md (first lines)

# Content Strategy

Strategic content planning that drives traffic, builds authority, and generates leads by being either searchable, shareable, or both.

---

## Table of Contents

- [Keywords](#keywords)
- [Quick Start](#quick-start)
- [Core Workflows](#core-workflows)
- [Content Pillar Framework](#content-pillar-framework)
- [Audience Research Methodology](#audience-research-methodology)
- [Topic Clustering](#topic-clustering)
- [Funnel Mapping](#funnel-mapping)
- [Content Audit Framework](#content-audit-framework)
- [Searchable vs. Shareable Matrix](#searchable-vs-shareable-matrix)
- [Competitive Content Analysis](#competitive-content-analysis)
- [Best Practices](#best-practices)
- [Integration Points](#integration-points)

---

## Keywords

content strategy, content planning, content pillars, topic clusters, content calendar, audience research, content audit, funnel mapping, content gaps, editorial planning, blog strategy, content ideas, topic ideation, SEO content strategy, content roadmap, content marketing strategy, content performance, keyword research, buyer journey content, search intent mapping

---

## Clarify First

Before building the strategy, settle the inputs below. When one is missing or vague and would change the result, ask about it; when it wouldn't, use a sensible default and say which one you used.

- **Business goal for content:** traffic, leads, brand awareness, or thought leadership (drives pillar selection and funnel balance).
- **ICP / target audience:** industry, role, seniority (drives audience research and topic prioritization).
- **Current content state:** starting fresh, some content, or mature library (sets strategy-from-scratch vs. audit path).
- **Publishing capacity:** writers and cadence available per week/month (drives the editorial calendar).

Ask about the two or three inputs that matter most for this request, not the whole list. If the user wants a result straight away, produce it and state your assumptions at the top.

## Quick Start

### Build a Content Strategy from Scratch

1. Define 3-5 content pillars aligned with business goals and audience needs
2. Conduct audience research to identify questions, pain points, and language
3. Build topic clusters around each pillar with keyword targets
4. Map topics to funnel stages (awareness, consideration, decision)
5. Prioritize by searchability, business value, and competitive gap
6. Build an editorial calendar with publishing cadence

### Audit and Improve Existing Strategy

1. Inventory all existing content with performance metrics
2. Classify each piece by pillar, funnel stage, and format
3. Identify gaps (missing topics, underserved funnel stages, outdated content)
4. Score each piece on traffic, engagement, conversion, and relevance
5. Build remediation plan: update, consolidate, remove, or create new

---

## Core Workflows

### Workflow 1: Strategy Development

**Step 1: Business Context Gathering**

Before planning content, understand the business foundation:

```markdown
## Strategy Context
- Business goal for content: [Traffic / Leads / Brand awareness / Thought leadership]
- Product/service: [What you sell and to whom]
- Ideal customer profile: [Industry, company size, role, seniority]
- Sales cycle: [Self-serve / Sales-assisted / Enterprise]
- Current content state: [Starting fresh / Some content / Mature library]
- Resources: [Writers, budget, publishing capacity per week/month]
- Competitors producing content: [Top 3-5 competitor blogs]
```

**Step 2: Customer Research for Content**

Mine these sources for content topics:

| Source | What to Extract | How to Use |
|--------|----------------|-----------|
| Sales call recordings | Questions prospects ask before buying | Create content answering each question |
| Support tickets | Recurring problems and confusion | Tutorial and troubleshooting content |
| Customer interviews | Language they use to describe problems | Use their exact words in headlines and copy |
| Product reviews (yours + competitors) | Praise and complaints | Content addressing concerns, amplifying strengths |
| Community forums (Reddit, Slack, Discord) | Questions, debates, misconceptions | Topic ideas with proven demand |
| Search console queries | What people search to find you | Optimize for highest-potential queries |

**Step 3: Define Content Pillars**

Pillars are the 3-5 broad topic areas your content focuses on. Each pillar should:
- Connect directly to your product or expertise
- Address a topic your audience actively seeks information about
- Support your business goals (traffic, leads, authority)
- Be broad enough to generate 20+ subtopics
- Be specific enough to establish expertise

**Step 4: Build Topic Clusters**

For each pillar, develop a cluster of 10-25 topics:

```markdown
## Pillar: [Topic Area]
Pillar page: [Comprehensive guide serving as the hub]

### Supporting Topics
1. [Topic] — KW: [keyword], Vol: [X], Diff: [X], Intent: [Info/Commercial]
2. [Topic] — KW: [keyword], Vol: [X], Diff: [X], Intent: [Info/Commercial]
3. [Topic] — KW: [keyword], Vol: [X], Diff: [X], Intent: [Info/Commercial]
...

### Internal Linking Plan
- All supporting topics link to pillar page
- Pillar page links to all supporting topics
- Related supporting topics cross-link to each other

From borghei/Claude-Skills, MIT.

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