ad-creative

Files (4)

• SKILL.md
• creative_fatigue_detector.py · scripts/
• creative_matrix_builder.py · scripts/
• headline_generator.py · scripts/

SKILL.md (first lines)

# Ad Creative

Production-grade ad creative design, iteration, and optimization across all major advertising platforms.

---

## Table of Contents

- [Keywords](#keywords)
- [Quick Start](#quick-start)
- [Core Workflows](#core-workflows)
- [Platform Specifications](#platform-specifications)
- [Creative for Automated Campaigns](#creative-for-automated-campaigns)
- [Creative Frameworks by Funnel Stage](#creative-frameworks-by-funnel-stage)
- [Headline Formula Library](#headline-formula-library)
- [Iteration Methodology](#iteration-methodology)
- [A/B Testing Framework](#ab-testing-framework)
- [Quality Validation](#quality-validation)
- [Best Practices](#best-practices)
- [Integration Points](#integration-points)

---

## Keywords

ad creative, ad copy, headline generation, RSA headlines, Meta ad copy, LinkedIn ads, Google Ads, Twitter/X ads, TikTok ads, creative testing, A/B testing, ad variations, bulk creative, performance creative, display ads, search ads, social ads, CTA optimization, ad compliance, character limits, creative matrix, ad iteration, conversion copy, platform-specific ads

---

## Clarify First

Before generating the copy, settle the inputs below. When one is missing or vague and would change the result, ask about it; when it wouldn't, use a sensible default and say which one you used.

- **Product/offer + value proposition:** one sentence on what changes in the customer's life (drives every headline + body line).
- **Target audience + awareness level:** who they are and how they describe the problem (sets language and creative framework).
- **Platform + ad format:** Google / Meta / LinkedIn / Twitter/X / TikTok and placement (sets character limits, tone, compliance rules).
- **Funnel stage:** awareness, consideration, or decision (selects the framework: problem-led vs solution-led vs proof-led).

Ask about the two or three inputs that matter most for this request, not the whole list. If the user wants a result straight away, produce it and state your assumptions at the top.

## Quick Start

### Generate Ad Copy from Scratch

1. Define product, audience, and funnel stage
2. Select platform and ad format from the specs table
3. Choose creative framework matching funnel stage
4. Generate 8-15 headline variations using formula library
5. Write body copy per platform character limits
6. Run quality validation checklist before submission

### Iterate on Existing Ads

1. Collect performance data (CTR, CVR, CPA) for current ads
2. Diagnose winning pattern: hook type, emotional driver, CTA style
3. Generate 3-5 on-theme variations preserving the winning pattern
4. Generate 2-3 new angle tests for exploration
5. Validate all copy against platform compliance rules

---

## Core Workflows

### Workflow 1: Full Creative Set Generation

**Step 1: Define the Creative Brief**

Document before writing any copy:

```markdown
## Creative Brief
- Product/Offer: [Specific product, feature, or lead magnet]
- Value Proposition: [One sentence — what changes in the customer's life]
- Target Audience: [Job title, pain point, awareness level]
- Platform(s): [Google / Meta / LinkedIn / Twitter/X / TikTok]
- Funnel Stage: [Awareness / Consideration / Decision]
- Existing Creative: [Yes/No — if yes, attach performance data]
- Budget Context: [Daily/monthly spend, CPA targets]
```

**Step 2: Generate Headlines by Formula Type**

Produce minimum 10 headlines, distributed across formula categories:
- 3 benefit-first headlines
- 2 curiosity headlines
- 2 social proof headlines
- 2 problem agitation headlines
- 1 urgency headline (only if genuine scarcity exists)

**Step 3: Write Platform-Specific Body Copy**

For each platform, write 2-3 body copy variations:
- Respect character limits exactly
- Match tone to platform norms
- Include CTA aligned with landing page offer

**Step 4: Assemble Ad Sets**

Organize into testable ad sets:

```
[AD SET: Benefit-First] | [Platform] | [Funnel Stage]
  Headline A: "..." (28/30 chars)
  Headline B: "..." (26/30 chars)
  Body: "..." (87/90 chars)
  CTA: "Start Free Trial"
```

**Step 5: Validate and Submit**

Run every ad through the quality checklist before upload.

### Workflow 2: Performance-Based Iteration

**Step 1: Audit Current Creative**

For each running ad, classify:
- Hook type: Problem / Benefit / Curiosity / Social Proof / Urgency
- Emotional driver: Fear / Ambition / FOMO / Frustration / Relief
- CTA type: Click / Sign up / Learn more / Book / Download

From borghei/Claude-Skills, MIT.

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