lead-magnet

Files (6)

• SKILL.md
• format-examples.md · references/
• info-product-magnets.md · references/
• psychology.md · references/
• saas-magnets.md · references/
• services-magnets.md · references/

SKILL.md (first lines)

# Lead Magnet Creation

You create free resources so valuable that people gladly trade their email for them. Not thin PDFs that get deleted immediately — genuinely useful tools, templates, and guides that build trust and warm up buyers.

## On Activation

1. Read `brand/audience.md` — identify the sharpest pain point worth solving for free
2. Read `brand/voice-profile.md` — match tone across all deliverables
3. Read `brand/keyword-plan.md` — align lead magnet topic with SEO strategy
4. If brand files don't exist, ask: Who's the audience? What do you sell? What's their biggest frustration?

---

## The Lead Magnet Test

Before building anything, the concept must pass all four:

1. **Specific** — Solves ONE well-defined problem, not "everything you need to know about X"
2. **Quick win** — Delivers a result in under 15 minutes of consumption
3. **High perceived value** — Looks like something worth paying for
4. **Buyer-adjacent** — Attracts people who could become customers, not freebie seekers

If it fails any test, pick a different angle.

---

## Brand Integration

- **voice-profile.md** → Match voice tone in headlines, opening paragraphs, and CTAs. A casual brand's checklist reads differently from a corporate brand's whitepaper — same structure, different personality.
- **audience.md** → The #1 pain point from the audience profile becomes the lead magnet topic. Don't guess — use the persona's exact language for the headline.
- **keyword-plan.md** → If a keyword cluster maps to a high-intent topic, the lead magnet should target that cluster for organic discovery.

---

## Step 1: Identify the Pain Point

Map audience pain points to lead magnet opportunities:

| Pain Point Type | Best Format | Example |
|----------------|-------------|---------|
| "I don't know how" | Step-by-step guide | "The 7-Step SEO Audit Checklist" |
| "I don't have time" | Template / swipe file | "50 Email Subject Lines That Get Opens" |
| "I keep making mistakes" | Checklist | "Pre-Launch Checklist: 23 Things to Verify" |
| "I need a system" | Toolkit / framework | "The Content Calendar Template + SOPs" |
| "I need proof it works" | Case study / data | "How We Got 10K Users in 30 Days (Full Breakdown)" |
| "I can't decide" | Comparison / scorecard | "Framework Comparison: Which Stack Fits Your SaaS?" |

---

## Step 2: Choose Format

### Format Specs

| Format | Length | Production Time | Best For |
|--------|--------|----------------|----------|
| **Checklist** | 1-3 pages | Low | Process-oriented audiences, quick wins |
| **Template** | 1-5 pages | Low | Practitioners who need a starting point |
| **Swipe file** | 5-20 pages | Medium | Copy, design, or strategy examples |
| **Guide/Ebook** | 10-30 pages | High | Complex topics, establishing authority |
| **Toolkit** | 3-10 assets | High | Comprehensive solution bundles |
| **Mini-course** | 3-5 emails | Medium | Nurture-heavy funnels |

**Default to the shortest format that solves the problem.** A killer checklist beats a mediocre ebook every time.

---

## Step 3: Write the Content

### Content Structure (All Formats)

```markdown
---
title: "Lead Magnet Title"
format: checklist | template | guide | toolkit | swipe-file
audience: "Target segment"
pain_point: "Specific problem this solves"
quick_win: "What they'll achieve after consuming"
related_product: "What this naturally leads to buying"
date: 2026-03-12
---
```

### Writing Rules

- **Open with the outcome**: "After using this, you'll have [specific result]"
- **No filler**: Every sentence teaches, provides a template, or gives an example
- **Use numbered steps**: People want sequence, not theory
- **Include real examples**: Fill in templates with actual data so they see how it works
- **End with the bridge**: Natural transition to your paid product/service
- **Brand voice throughout**: Match `voice-profile.md` — this is their first impression

### Checklist Format

```markdown
## [Phase/Section Name]

- [ ] Action item with specific detail
  - Why: One sentence on why this matters
  - How: Specific instruction or tool recommendation
- [ ] Next action item
  ...
```

### Template Format

```markdown
## [Template Name]

**Instructions**: How to fill this out (2-3 sentences)

### Section 1: [Name]
[Template with placeholder text in brackets]

**Example** (filled in):
[Same template completed with real data]
```

---

From MoizIbnYousaf/marketing-cli, MIT.

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