app-store-optimization

Files (18)

• HOW_TO_USE.md
• README.md
• SKILL.md
• _meta.json
• aso-audit-template.md · assets/
• expected_output.json
• aso-best-practices.md · references/
• keyword-research-guide.md · references/
• platform-requirements.md · references/
• sample_input.json
• ab_test_planner.py · scripts/
• aso_scorer.py · scripts/
• competitor_analyzer.py · scripts/
• keyword_analyzer.py · scripts/
• launch_checklist.py · scripts/
• localization_helper.py · scripts/
• metadata_optimizer.py · scripts/
• review_analyzer.py · scripts/

SKILL.md (first lines)

# App Store Optimization (ASO)

---

## Keyword Research Workflow

Discover and evaluate keywords that drive app store visibility.

### Workflow: Conduct Keyword Research

1. Define target audience and core app functions:
   - Primary use case (what problem does the app solve)
   - Target user demographics
   - Competitive category
2. Generate seed keywords from:
   - App features and benefits
   - User language (not developer terminology)
   - App store autocomplete suggestions
3. Expand keyword list using:
   - Modifiers (free, best, simple)
   - Actions (create, track, organize)
   - Audiences (for students, for teams, for business)
4. Evaluate each keyword:
   - Search volume (estimated monthly searches)
   - Competition (number and quality of ranking apps)
   - Relevance (alignment with app function)
5. Score and prioritize keywords:
   - Primary: Title and keyword field (iOS)
   - Secondary: Subtitle and short description
   - Tertiary: Full description only
6. Map keywords to metadata locations
7. Document keyword strategy for tracking
8. **Validation:** Keywords scored; placement mapped; no competitor brand names included; no plurals in iOS keyword field

### Keyword Evaluation Criteria

| Factor | Weight | High Score Indicators |
|--------|--------|----------------------|
| Relevance | 35% | Describes core app function |
| Volume | 25% | 10,000+ monthly searches |
| Competition | 25% | Top 10 apps have <4.5 avg rating |
| Conversion | 15% | Transactional intent ("best X app") |

### Keyword Placement Priority

| Location | Search Weight |
|----------|---------------|
| App Title | Highest |
| Subtitle (iOS) | High |
| Keyword Field (iOS) | High |
| Short Description (Android) | High |
| Full Description | Medium |

See: [references/keyword-research-guide.md](references/keyword-research-guide.md)

---

## Metadata Optimization Workflow

Optimize app store listing elements for search ranking and conversion.

### Workflow: Optimize App Metadata

1. Audit current metadata against platform limits:
   - Title character count and keyword presence
   - Subtitle/short description usage
   - Keyword field efficiency (iOS)
   - Description keyword density
2. Optimize title following formula:
   ```
   [Brand Name] - [Primary Keyword] [Secondary Keyword]
   ```
3. Write subtitle (iOS) or short description (Android):
   - Focus on primary benefit
   - Include secondary keyword
   - Use action verbs
4. Optimize keyword field (iOS only):
   - Remove duplicates from title
   - Remove plurals (Apple indexes both forms)
   - No spaces after commas
   - Prioritize by score
5. Rewrite full description:
   - Hook paragraph with value proposition
   - Feature bullets with keywords
   - Social proof section
   - Call to action
6. Validate character counts for each field
7. Calculate keyword density (target 2-3% primary)
8. **Validation:** All fields within character limits; primary keyword in title; no keyword stuffing (>5%); natural language preserved

### Platform Character Limits

| Field | Apple App Store | Google Play Store |
|-------|-----------------|-------------------|
| Title | 30 characters | 50 characters |
| Subtitle | 30 characters | N/A |
| Short Description | N/A | 80 characters |
| Keywords | 100 characters | N/A |
| Promotional Text | 170 characters | N/A |
| Full Description | 4,000 characters | 4,000 characters |
| What's New | 4,000 characters | 500 characters |

### Description Structure

```
PARAGRAPH 1: Hook (50-100 words)
├── Address user pain point
├── State main value proposition
└── Include primary keyword

PARAGRAPH 2-3: Features (100-150 words)
├── Top 5 features with benefits
├── Bullet points for scanability
└── Secondary keywords naturally integrated

PARAGRAPH 4: Social Proof (50-75 words)
├── Download count or rating
├── Press mentions or awards
└── Summary of user testimonials

From LeoYeAI/openclaw-master-skills, MIT.

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