afrexai-seo-content-engine

Files (3)

• README.md
• SKILL.md
• _meta.json

SKILL.md (first lines)

# SEO Content Engine

Turn your AI agent into a full SEO content team. Research → Plan → Write → Optimize → Publish — all in natural language.

No APIs. No subscriptions. Just smart agent workflows using web search and structured frameworks.

---

## 1. Keyword Research Framework

### Seed Expansion
When given a topic, expand it systematically:

1. **Core keyword**: The main term (e.g., "project management software")
2. **Long-tail variants**: Add modifiers — best, top, free, for [audience], vs, alternative, review, how to, guide
3. **Question keywords**: How/What/Why/When/Where + core keyword
4. **Problem keywords**: What pain does this solve? ("team missing deadlines", "project overruns")
5. **Comparison keywords**: "[Product A] vs [Product B]", "[Product] alternatives"

### Search Intent Classification

For each keyword, classify intent:

| Intent | Signal Words | Content Type |
|--------|-------------|--------------|
| **Informational** | how to, what is, guide, tutorial, why | How-to guide, explainer, tutorial |
| **Commercial** | best, top, review, comparison, vs | Listicle, comparison, review |
| **Transactional** | buy, pricing, discount, free trial, download | Product page, landing page |
| **Navigational** | [brand name], login, support, docs | Brand page (skip — low value) |

### Competition Analysis (Using Web Search)

For each target keyword:

```
Step 1: Search the exact keyword
Step 2: Analyze top 5 results:
  - What type of content ranks? (listicle, guide, review)
  - What's the average word count? (check article length)
  - What subtopics do ALL top results cover? (table stakes)
  - What subtopics do NONE cover? (your opportunity)
  - Who wrote them? (big brand = harder, niche blog = beatable)
Step 3: Score opportunity:
  - Mostly forums/Reddit in top 5 = HIGH opportunity (no dedicated content)
  - All big brands (Forbes, HubSpot) = LOW opportunity (hard to outrank)
  - Mix of niche sites = MEDIUM opportunity (winnable with better content)
```

### Keyword Prioritization Matrix

Score each keyword (1-5 per dimension):

| Dimension | 1 (Low) | 5 (High) |
|-----------|---------|----------|
| **Relevance** | Tangentially related | Core topic |
| **Intent match** | Informational only | Commercial/transactional |
| **Competition gap** | All big brands | Forums, thin content |
| **Business value** | No conversion path | Direct product tie-in |
| **Content feasibility** | Need proprietary data | Can write from expertise |

**Priority**: Score ≥ 18 = write immediately. 13-17 = queue. < 13 = skip.

---

## 2. Content Planning

### Content Brief Template

Before writing ANY article, create this brief:

```markdown
# Content Brief: [Title]

**Target keyword**: [primary keyword]
**Secondary keywords**: [3-5 related terms to weave in naturally]
**Search intent**: [informational/commercial/transactional]
**Target word count**: [based on competitor analysis]
**Content type**: [guide/listicle/comparison/review/case study]

## Audience
- Who is searching this? [persona]
- What do they already know? [beginner/intermediate/advanced]
- What do they want to DO after reading? [action]

## Must-Cover Subtopics (from competitor analysis)
1. [Topic all competitors cover — table stakes]
2. [Topic all competitors cover — table stakes]
3. ...

## Differentiation Angles (our edge)
1. [Topic NO competitor covers — our advantage]
2. [Fresh data/perspective they're missing]
3. [Practical template/tool they don't provide]

## Internal Links
- Link TO: [existing content on your site]
- Link FROM: [update these older articles to link to this one]

## CTA
- Primary: [what should the reader do?]
- Secondary: [email signup, related article, tool]
```

### Content Calendar Structure

Organize articles into clusters:

```
PILLAR PAGE: "Complete Guide to [Topic]" (3,000-5,000 words)
├── CLUSTER: "How to [Subtopic A]" (1,500-2,500 words)
├── CLUSTER: "Best [Subtopic B] for [Audience]" (2,000-3,000 words)
├── CLUSTER: "[Subtopic C] vs [Subtopic D]" (1,500-2,000 words)
├── CLUSTER: "[Subtopic E] Template + Examples" (1,000-1,500 words)
└── CLUSTER: "Common [Topic] Mistakes" (1,500-2,000 words)
```

Each cluster article links back to the pillar. The pillar links to all clusters. This builds topical authority.

---

From LeoYeAI/openclaw-master-skills, MIT.

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