consulting-analysis

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# Professional Research Report Skill

## Overview

This skill produces professional, consulting-grade research reports in Markdown format, covering domains such as **market analysis, consumer insights, brand strategy, financial analysis, industry research, competitive intelligence, investment research, and macroeconomic analysis**. It operates across two distinct phases:

1. **Phase 1 — Analysis Framework Generation**: Given a research subject, produce a rigorous analysis framework including chapter skeleton, per-chapter data requirements, analysis logic, and visualization plan.
2. **Phase 2 — Report Generation**: After data has been collected by other skills, synthesize all inputs into a final polished report.

The output adheres to McKinsey/BCG consulting voice standards. The report language follows the `output_locale` setting (default: `zh_CN` for Chinese).

## Data Authenticity Protocol

**Strict Adherence Rule**: All data presented in the report and visualized in charts MUST be derived directly from the provided **Data Summary** or **External Search Findings**.
- **NO Hallucinations**: Do not invent, estimate, or simulate data. If data is missing, state "Data not available" rather than fabricating numbers.
- **Traceable Sources**: Every major claim and chart must be traceable back to the input data package.

## Core Capabilities

- **Design analysis frameworks** from scratch given only a research subject and scope
- Transform raw data into structured, high-depth research reports
- Follow the **"Visual Anchor → Data Contrast → Integrated Analysis"** flow per sub-chapter
- Produce insights following the **"Data → User Psychology → Strategy Implication"** chain
- Embed pre-generated charts and construct comparison tables
- Generate inline citations formatted per **GB/T 7714-2015** standards
- Output reports in the language specified by `output_locale` with professional consulting tone
- Adapt analytical depth and structure to domain (marketing, finance, industry, etc.)

## When to Use This Skill

**Always load this skill when:**

- User asks for a market analysis, consumer insight report, financial analysis, industry research, or any consulting-grade analytical report
- User provides a research subject and needs a structured analysis framework before data collection
- User provides data summaries, analysis frameworks, or chart files to be synthesized into a report
- User needs a professional consulting-style research report
- The task involves transforming research findings into structured strategic narratives

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# Phase 1: Analysis Framework Generation

## Purpose

Given a **research subject** (e.g., "Gen-Z Skincare Market Analysis", "NEV Industry Competitive Landscape", "Brand X Consumer Profiling"), produce a complete **analysis framework** that serves as the blueprint for downstream data collection and final report generation.

## Phase 1 Inputs

| Input | Description | Required |
|-------|-------------|----------|
| **Research Subject** | The topic or question to be analyzed | Yes |
| **Scope / Constraints** | Geographic scope, time range, industry segment, target audience, etc. | Optional |
| **Specific Angles** | Any particular angles or hypotheses the user wants explored | Optional |
| **Domain** | The analytical domain: market, finance, industry, brand, consumer, investment, etc. | Inferred |

## Phase 1 Workflow

### Step 1.1: Understand the Research Subject

- Parse the research subject to identify the **core entity** (market, brand, product, industry, consumer segment, financial instrument, etc.)
- Identify the **analytical domain** (marketing, finance, industry, competitive, consumer, investment, macro, etc.)
- Determine the **natural analytical dimensions** based on domain:

| Domain | Typical Dimensions |
|--------|--------------------|
| Market Analysis | Market size, growth trends, market segmentation, growth drivers, competitive landscape, consumer profiling |
| Brand Analysis | Brand positioning, market share, consumer perception, marketing strategy, competitor comparison |
| Consumer Insights | Demographic profiling, purchase behavior, decision journey, pain points, scenario analysis |
| Financial Analysis | Macro environment, industry trends, company fundamentals, financial metrics, valuation, risk assessment |
| Industry Research | Value chain analysis, market size, competitive landscape, policy environment, technology trends, entry barriers |
| Investment Due Diligence | Business model, financial health, management assessment, market opportunity, risk factors, exit pathways |
| Competitive Intelligence | Competitor identification, strategic comparison, SWOT analysis, differentiated positioning, market dynamics |

### Step 1.2: Select Analysis Frameworks & Models

Based on the identified domain and research subject, select **one or more** professional analysis frameworks to structure the reasoning in each chapter. The chosen frameworks guide the **Analysis Logic** in the chapter skeleton (Step 1.3).

#### Strategic & Environmental Analysis

| Framework | Description | Best For |
|-----------|-------------|----------|
| **SWOT Analysis** | Strengths, Weaknesses, Opportunities, Threats | Brand assessment, competitive positioning, strategic planning |
| **PEST / PESTEL Analysis** | Political, Economic, Social, Technological (+ Environmental, Legal) | Macro-environment scanning, market entry assessment, policy impact analysis |
| **Porter's Five Forces** | Supplier bargaining power, buyer bargaining power, threat of new entrants, threat of substitutes, industry rivalry | Industry competitive landscape, entry barrier assessment, profit margin analysis |
| **Porter's Diamond Model** | Factor conditions, demand conditions, related industries, firm strategy & structure | National/regional competitive advantage analysis |
| **VRIO Analysis** | Value, Rarity, Imitability, Organization | Core competency assessment, resource advantage analysis |

#### Market & Growth Analysis

| Framework | Description | Best For |
|-----------|-------------|----------|
| **STP Analysis** | Segmentation, Targeting, Positioning | Market segmentation, target market selection, brand positioning |
| **BCG Matrix (Growth-Share Matrix)** | Stars, Cash Cows, Question Marks, Dogs | Product portfolio management, resource allocation decisions |
| **Ansoff Matrix** | Market penetration, market development, product development, diversification | Growth strategy selection |
| **Product Life Cycle (PLC)** | Introduction, growth, maturity, decline | Product strategy formulation, market timing decisions |
| **TAM-SAM-SOM** | Total / Serviceable / Obtainable Market | Market sizing, opportunity quantification |
| **Technology Adoption Lifecycle** | Innovators → Early Adopters → Early Majority → Late Majority → Laggards | Emerging technology/category penetration analysis |

#### Consumer & Behavioral Analysis

| Framework | Description | Best For |
|-----------|-------------|----------|
| **Consumer Decision Journey** | Awareness → Consideration → Evaluation → Purchase → Loyalty | Consumer behavior path mapping, touchpoint optimization |
| **AARRR Funnel (Pirate Metrics)** | Acquisition, Activation, Retention, Revenue, Referral | User growth analysis, conversion rate optimization |
| **RFM Model** | Recency, Frequency, Monetary | Customer value segmentation, precision marketing |
| **Maslow's Hierarchy of Needs** | Physiological → Safety → Social → Esteem → Self-actualization | Consumer psychology analysis, product value proposition |
| **Jobs-to-be-Done (JTBD)** | The "job" a user needs to accomplish in a specific context | Demand insight, product innovation direction |

#### Financial & Valuation Analysis

| Framework | Description | Best For |
|-----------|-------------|----------|
| **DuPont Analysis** | ROE = Net Profit Margin × Asset Turnover × Equity Multiplier | Profitability decomposition, financial health diagnosis |
| **DCF (Discounted Cash Flow)** | Free cash flow discounting | Enterprise/project valuation |
| **Comparable Company Analysis** | PE, PB, PS, EV/EBITDA multiples comparison | Relative valuation, peer benchmarking |
| **EVA (Economic Value Added)** | After-tax operating profit - Cost of capital | Value creation capability assessment |

#### Competitive & Strategic Positioning

From jiaqiang000/AI-Teacher-Copilot, MIT.

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