marketing

Files (17)

• SKILL.md
• churn-cancel-flows.md
• churn-dunning.md
• churn-prediction.md
• churn-prevention.md
• competitor-alternatives.md
• evals.json · evals/
• launch-strategy.md
• pricing-strategy.md
• cancel-flow-patterns.md · references/
• content-architecture.md · references/
• dunning-playbook.md · references/
• platforms.md · references/
• post-templates.md · references/
• reverse-engineering.md · references/
• templates.md · references/
• social-content.md

SKILL.md (first lines)

# Marketing

Routes to the right marketing sub-skill based on your request.

## Before Starting

**Check for product marketing context first:**
If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

## Mode Selection

| Need | File |
|------|------|
| Pricing, packaging, monetization, pricing tiers | [pricing-strategy.md](pricing-strategy.md) |
| Competitor comparison pages, vs pages, alternative pages | [competitor-alternatives.md](competitor-alternatives.md) |
| Social media content (LinkedIn, Twitter, TikTok, etc.) | [social-content.md](social-content.md) |
| Product launch, feature announcement, go-to-market | [launch-strategy.md](launch-strategy.md) |
| Churn reduction, cancel flows, dunning, retention | See churn section below |

## Churn Prevention

Churn has its own sub-modes. First read [churn-prevention.md](churn-prevention.md), which routes to:
- [churn-cancel-flows.md](churn-cancel-flows.md) — exit surveys, save offers, UI patterns
- [churn-prediction.md](churn-prediction.md) — risk signals, health scores
- [churn-dunning.md](churn-dunning.md) — payment recovery, retry logic

## Related Top-Level Skills

These are dedicated skills for common marketing tasks — invoke them directly:
- `copywriting` — page copy, headlines, CTAs, editing
- `cro` — page, signup flow, onboarding conversion optimization
- `seo` — traditional SEO, AI SEO, llms.txt
- `email` — cold outreach, lifecycle sequences
- `content-strategy` — content planning, marketing ideas
- `customer-research` — interviews, surveys, VOC analysis
- `product-marketing-context` — foundational positioning (set this up first)

From DevChiniwala/HeyClara, MIT.

More from DevChiniwala/HeyClara