email

Files (12)

• SKILL.md
• cold-outreach.md
• evals.json · evals/
• benchmarks.md · references/
• copy-guidelines.md · references/
• email-types.md · references/
• follow-up-sequences.md · references/
• frameworks.md · references/
• personalization.md · references/
• sequence-templates.md · references/
• subject-lines.md · references/
• sequences.md

SKILL.md (first lines)

# Email

This skill routes to the right email specialty based on what you need.

## Shared Context

If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it first before doing anything else.

## Routing

### Cold outreach / prospecting

Writing cold emails, follow-up sequences, subject lines, personalization, and SDR outreach to prospects who haven't opted in.

Go to **[cold-outreach.md](cold-outreach.md)**

### Lifecycle / drip / nurture sequences

Welcome sequences, onboarding emails, lead nurture, re-engagement, post-purchase, email automation, and any multi-email flow for people already in your system.

Go to **[sequences.md](sequences.md)**

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## References

Both modes share a combined reference library in [references/](references/).

## Related Skills

- **copywriting**: For landing pages and web copy
- **marketing** (social-content mode): For LinkedIn and social posts
- **product-marketing-context**: For establishing foundational positioning
- **cro**: For conversion optimization and in-app onboarding
- **marketing** (churn-prevention mode): For cancel flows, save offers, and dunning strategy
- **lead-magnets**: For planning lead magnets that feed into nurture sequences

From DevChiniwala/HeyClara, MIT.

More from DevChiniwala/HeyClara