brandkit

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SKILL.md (first lines)

# Brandkit

Generate one coherent brand world, not random logo/mockup collage. Output must feel strategic, minimal, symbolic, premium, presentation-ready.

## Strategy

Before generation infer category, audience, product action, emotional promise, cultural position, trust level, core metaphor, visual world, and anti-goals. Board must show what brand represents, why mark exists, how system scales, and what makes it ownable.

Choose at most two logo methods:

- meaningful monogram using cuts, folds, geometry, or negative space;
- abstracted product action;
- subtle fusion of two relevant metaphors;
- crisp negative-space symbol;
- construction system from circles, grids, frames, blocks, paths, or crosshairs.

Logo must be simple, memorable, scalable, balanced, and consistent as icon, wordmark, badge, UI mark, and pattern. Reject clipart, copied marks, unjustified bolts/animals/crests/sparkles, complexity, and inconsistent variants.

## Output

Default: one `3 × 3` overview, `4:3` or `16:10`, clean grid, strong gutters, sparse readable type. Alternatives: `2 × 3`, `2 × 2`, `1 × 3`, `4 × 2`, or requested custom layout.

Default panels:

1. Large quiet logo/wordmark cover.
2. construction or concept logic.
3. believable digital application.
4. short brand promise.
5. disciplined palette.
6. type specimen/pairing.
7. physical application.
8. art-directed atmosphere.
9. UI/icon/pattern detail.

For `2 × 3`: logo; browser/product surface; command/functional surface; campaign image; mark/construction/badge; tagline.

Vary rhythm: quiet, functional, emotional, technical, atmospheric, detailed. Never make every panel loud.

## Visual Direction

Choose one fitting world:

- Developer/builder: near-black, mono, terminal/prompt/grid, restrained cyan/blue/coral/lime; cursor/frame/scaffold mark.
- Product/operator: black/red/amber, UI chips, flows/progress; signal/path/loop/operator mark.
- Nature/calm: deep green/lime/fog, landscapes/overlays; path/horizon/portal mark.
- Security: black/navy, radar/traces/alert chips; shield/eye/boundary/core mark.
- Editorial/compliance: ivory/paper/serif/seals/stationery, blue/red/gold; document/seal/monogram.
- Luxury: ivory/stone/espresso, serif, embossing, editorial crops; monogram/petal/vessel.
- Voice: indigo/lilac, waveform/input/device crop; sound/pulse/speech mark.
- Cultural: controlled halftone/CRT/print, bold single accent, unusual crops; custom wordmark or symbolic mascot.

Use one dominant palette: base, primary accent, optional secondary, neutrals. Repeat accents across panels. Avoid rainbow and generic purple-blue AI glow unless concept requires it.

## Applications and Detail

Use minimal believable browser chrome, terminal, URL/input bar, app icon, device crop, cards, badge, seal, folder, labels, UI chips, or dashboard fragment. Applications prove identity, not product features.

Art-direct imagery: cinematic landscape/sky/architecture, halftone cloud, CRT scene, object crop, material/paper texture, or controlled abstract system. Match palette/metaphor. Avoid generic people/offices/robots and unrelated busy scenes.

Reward close viewing with restrained page numbers, alignment marks, construction lines, crosshairs, thin rules, masks, grain, halftone, one highlighted word/chip/icon state.

## Text

Use brand name, one short specific tagline, one URL/command, 2–5 labels, short UI chips. No paragraphs, lorem ipsum, fake tiny copy, dense menus, buzzword slogans, or unreadable text.

## Reference Handling

Extract reference rhythm, grid, spacing, hierarchy, density, logo placement, image treatment, and accent logic. Never copy exact logo, brand, slogan, composition, or unique asset.

## Final Check

Confirm strategic metaphor, professional consistent mark, coherent palette/type, connected panels, sparse readable text, real applications, art-directed images, balanced rhythm, clean gutters, negative space, and no generic startup gradients, floating icons, blobs, neon, fake dashboards, template boards, or corporate-slide clutter.

From davidbasilefilho/codex-skills, Apache-2.0.

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