content-engine

Files (10)

• SKILL.md
• email-sequences.md · references/
• image-prompting.md · references/
• in-app-microcopy.md · references/
• industry-intelligence.md · references/
• patterns-and-templates.md · references/
• social-media.md · references/
• ugc-testimonials.md · references/
• video-prompting.md · references/
• voice-and-emotion.md · references/

SKILL.md (first lines)

# Content Engine

Before writing, read:

- `brand/brand-profile.md`
- `brand/voice-guide.md`
- `brand/offers.md`
- the selected brief

For deeper guidance while drafting, use the playbooks in `references/`:
`voice-and-emotion.md`, `social-media.md`, `email-sequences.md`,
`image-prompting.md`, `video-prompting.md`, `patterns-and-templates.md`,
`in-app-microcopy.md`, `ugc-testimonials.md`, `industry-intelligence.md`.
Load only the ones relevant to the current brief.

Generate platform-native drafts. Include:

- hook,
- body copy,
- CTA,
- visual direction,
- source status,
- claims to verify,
- approval notes.

Write drafts to `content/drafts/` unless the user asks for inline output.

Use `voice-polish`, then `content-qa`. Generated copy must have no em or en
dashes, including headlines, scripts, and captions. When creating files, finish
with `approval-gallery-builder`: include all deliverables in the active brand's
manifest and open the review page before asking for approval. Inline-only
requests can be reviewed in the conversation.

From chelsea-hq/marketing-hub-kit, MIT.

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