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attribution

When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting…

Skill by xzang2026

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Works with Claude Code, Claude apps, Codex, Cursor, Gemini CLI, GitHub Copilot, VS Code, OpenCode, Goose, Windsurf. Read the repository before you give any tool access to your data.

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About

When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribution," "attribution model," "first-touch vs last-touch," "multi-touch," "which channel drives revenue," "what's my real CAC," "my dashboards disagree," "Google/Meta says X but GA says Y," "media mix model," "MMM," "incrementality," "geo lift," "holdout test," "how did you hear about us," "self-reported attribution," "dark social," or wants to instrument attribution themselves — "stitch my bookings to their source," "SavvyCal/Calendly attribution," "close the identify gap," "track conversions on a third-party domain," "first-party / self-hosted attribution." For event tracking setup and UTMs, see analytics. For ad-platform pixels/CAPI, see ads. For pipeline and CRM revenue reporting, see revops. For the AI-search attribution blind spot, see ai-seo.

Use cases: testing, data, marketing, sales

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What's inside

Skill name
attribution
Description
When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribution," "attribution model," "first-touch vs last-touch," "multi-touch," "which channel drives revenue," "what's my real CAC," "my dashboards disagree," "Google/Meta says X but GA says Y," "media mix model," "MMM," "incrementality," "geo lift," "holdout test," "how did you hear about us," "self-reported attribution," "dark social," or wants to instrument attribution themselves — "stitch my bookings to their source," "SavvyCal/Calendly attribution," "close the identify gap," "track conversions on a third-party domain," "first-party / self-hosted attribution." For event tracking setup and UTMs, see analytics. For ad-platform pixels/CAPI, see ads. For pipeline and CRM revenue reporting, see revops. For the AI-search attribution blind spot, see ai-seo.
License
unknown
Metadata
version: 1.1.4
Instructions
222 lines in SKILL.md · view on GitHub

Agent Skills spec issues

  • files: referenced but missing: references/conversion-tracking.md

Files (6)

  • SKILL.md
  • evals.json · evals/
  • attribution-models.md · references/
  • by-business-type.md · references/
  • first-party-tracking.md · references/
  • measurement-paradigms.md · references/

The license isn't open source, so the instructions aren't shown here. Read SKILL.md on GitHub

Signals

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Last commit (this folder)
Oct 13, 2026 (16 days ago)

From GitHub (fetched Oct 24, 2026).

Details

Version
1.1.4
License
License unknown
First seen
Oct 24, 2026
Last checked
Oct 24, 2026

Same skill elsewhere

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Cite this page

attribution skill. Agent Mart. https://agentmart.dev/skills/xzang2026-attribution (last updated 2026-10-24)