marketing-plan

Files (3)

• LICENSE.txt
• SKILL.md
• _meta.json

SKILL.md (first lines)

# Marketing Plan Generator

Professional marketing plan generator with web research and Word document output.

## Features

- 📋 **Marketing Plans**: Complete strategy documents
- 📢 **Campaign Plans**: Multi-channel strategies
- 🌐 **Web Research**: Fetch latest market data
- 📄 **Word Output**: Generate .docx files
- 🎯 **Target Analysis**: Audience segmentation
- 📊 **Budget Planning**: ROI-focused allocation

## How It Works

```
User request
    ↓
1. Web Search: Fetch latest market data
    ↓
2. AI Analysis: Generate strategy
    ↓
3. Python Code: Create Word document
    ↓
Output: Professional .docx file
```

## Step 1: Understand Requirements

```
User provides:
- Product/service name
- Target audience
- Budget
- Timeline
- Goals
```

## Step 2: Research Market Data

Agent searches for:
- Competitor information
- Market trends
- Industry benchmarks
- Best practices

## Step 3: Generate Word Document

```python
from docx import Document
from docx.shared import Pt, Inches, RGBColor
from docx.enum.text import WD_ALIGN_PARAGRAPH
from datetime import datetime

class MarketingPlanGenerator:
    def __init__(self, product, company, budget):
        self.product = product
        self.company = company
        self.budget = budget
        self.channels = []
        self.timeline = []
        self.goals = []
        self.competitors = []
    
    def add_channel(self, name, budget_pct, description):
        self.channels.append({
            'name': name,
            'budget': self.budget * budget_pct / 100,
            'budget_pct': budget_pct,
            'description': description
        })
    
    def add_milestone(self, date, task, owner):
        self.timeline.append({'date': date, 'task': task, 'owner': owner})
    
    def add_goal(self, metric, target):
        self.goals.append({'metric': metric, 'target': target})
    
    def add_competitor(self, name, strengths, weaknesses):
        self.competitors.append({
            'name': name,
            'strengths': strengths,
            'weaknesses': weaknesses
        })
    
    def generate_docx(self, output_path, lang='en'):
        """Generate professional Word document with excellent formatting"""
        doc = Document()
        
        # Set page margins
        section = doc.sections[0]
        section.top_margin = Cm(2.54)
        section.bottom_margin = Cm(2.54)
        section.left_margin = Cm(2.54)
        section.right_margin = Cm(2.54)
        
        # Title
        if lang == 'zh':
            title = doc.add_heading('营销推广方案', 0)
        else:
            title = doc.add_heading('Marketing Plan', 0)
        title.alignment = WD_ALIGN_PARAGRAPH.CENTER
        
        # Subtitle
        if lang == 'zh':
            sub = doc.add_heading(f'{self.product}', 1)
        else:
            sub = doc.add_heading(f'{self.product}', 1)
        sub.alignment = WD_ALIGN_PARAGRAPH.CENTER
        
        # Date and company
        info = doc.add_paragraph()
        info.alignment = WD_ALIGN_PARAGRAPH.CENTER
        run = info.add_run(f'{self.company} | {datetime.now().strftime("%Y-%m-%d")}')
        run.font.size = Pt(10)
        run.font.color.rgb = RGBColor(100, 100, 100)
        
        doc.add_paragraph()

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