content-strategy

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SKILL.md (first lines)

---
name: content-strategy
description: Content marketing strategy - content audit, editorial calendar, SEO optimization, content funnel (TOFU/MOFU/BOFU), performance metrics, developer content, social media planning
---

# Content Strategy

## Content Audit Framework

### Audit Spreadsheet Template

| URL | Title | Type | Funnel Stage | Traffic (30d) | Engagement | Conversion | Last Updated | Quality | Action |
|-----|-------|------|-------------|---------------|------------|------------|-------------|---------|--------|
| /blog/x | [title] | Blog | TOFU | [visits] | [time/bounce] | [leads] | [date] | [1-5] | Keep/Update/Remove |

### Audit Process

1. **Inventory:** Export all content URLs and metadata
2. **Metrics:** Pull analytics for each piece (traffic, engagement, conversion)
3. **Quality Score:** Rate 1-5 on accuracy, relevance, depth, UX
4. **Action Decision:**

| Quality | Traffic | Action |
|---------|---------|--------|
| High | High | Keep, optimize keywords |
| High | Low | Promote, update distribution |
| Low | High | Update content quality |
| Low | Low | Remove or consolidate |

5. **Gap Analysis:** What topics are missing vs. competitor coverage?

### Content Inventory Categorization

| Category | Description | Examples |
|----------|-------------|---------|
| Evergreen | Always relevant | How-to guides, reference docs |
| Timely | Time-sensitive | News, trends, event coverage |
| Pillar | Comprehensive topic hub | Ultimate guide, definitive resource |
| Cluster | Supporting pillar content | Specific sub-topic articles |
| Conversion | Action-oriented | Case studies, comparisons, pricing |
| Community | User-generated / social proof | Testimonials, guest posts |

## Editorial Calendar Planning

### Monthly Calendar Template

```markdown
## [Month] Editorial Calendar

### Theme: [monthly theme tied to business goal]

| Week | Type | Title | Author | Funnel | Channel | Status |
|------|------|-------|--------|--------|---------|--------|
| W1 | Blog | [title] | [author] | TOFU | Blog, Twitter | Draft |
| W1 | Social | [campaign] | [author] | TOFU | Twitter, LinkedIn | Scheduled |
| W2 | Tutorial | [title] | [author] | MOFU | Blog, YouTube | Outline |
| W2 | Newsletter | [subject] | [author] | MOFU | Email | Draft |
| W3 | Case Study | [title] | [author] | BOFU | Blog, Sales | Research |
| W3 | Social | [campaign] | [author] | TOFU | All | Planned |
| W4 | Docs Update | [section] | [author] | MOFU | Docs site | Planned |
| W4 | Webinar | [topic] | [speaker] | BOFU | Zoom, YouTube | Planned |
```

### Content Cadence

| Content Type | Frequency | Time to Create | Distribution |
|-------------|-----------|---------------|-------------|
| Blog post | 2-4/month | 3-5 days | Blog, social, newsletter |
| Tutorial | 1-2/month | 5-7 days | Blog, YouTube, docs |
| Case study | 1/month | 2-3 weeks | Blog, sales, email |
| Newsletter | Weekly/biweekly | 1 day | Email |
| Social post | Daily | 30 min | Platform-specific |
| Video/webinar | 1-2/month | 1-2 weeks | YouTube, social |
| Documentation | Continuous | Varies | Docs site |
| Whitepaper/ebook | Quarterly | 3-4 weeks | Gated landing page |

## SEO Content Optimization

### On-Page SEO Checklist

- [ ] Target keyword in title (H1) - front-loaded
- [ ] Target keyword in URL slug
- [ ] Target keyword in first 100 words
- [ ] Meta description (150-160 chars) with keyword and CTA
- [ ] H2/H3 subheadings with related keywords
- [ ] Internal links to related content (3-5)
- [ ] External links to authoritative sources (2-3)
- [ ] Image alt text with descriptive keywords
- [ ] Schema markup (article, FAQ, how-to)
- [ ] Reading time estimate
- [ ] Table of contents for long-form (1500+ words)

### Keyword Research Template

```markdown
## Keyword: [primary keyword]

| Metric | Value |
|--------|-------|
| Monthly search volume | [volume] |
| Keyword difficulty | [1-100] |
| CPC | [$X.XX] |
| Search intent | [informational / transactional / navigational] |
| Current ranking | [position or N/A] |

### Related Keywords
| Keyword | Volume | Difficulty | Priority |
|---------|--------|-----------|----------|
| [related 1] | [vol] | [diff] | [H/M/L] |
| [related 2] | [vol] | [diff] | [H/M/L] |
| [related 3] | [vol] | [diff] | [H/M/L] |

### SERP Analysis
- Position 1: [competitor URL] - [content type, word count]
- Position 2: [competitor URL] - [content type, word count]
- Position 3: [competitor URL] - [content type, word count]

### Content Strategy
- Content type: [blog / guide / comparison / tool]
- Word count target: [based on SERP analysis]

From vibeeval/vibecosystem, MIT.

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