adcp-advertising

Files (9)

• CREATIVE.md
• EXAMPLES.md
• PROTOCOLS.md
• QUICKREF.md
• README.md
• REFERENCE.md
• SKILL.md
• TARGETING.md
• _meta.json

SKILL.md (first lines)

# Ad Context Protocol (AdCP) Advertising Skill

## Overview

**Automate your advertising campaigns with AI.** This skill enables OpenClaw agents to discover ad inventory, launch campaigns, manage creatives, and optimize performance across display, video, CTV, audio, and more - all through natural language commands.

No dashboards. No forms. No ad platform expertise required.

### What You Can Do

- 🎯 **Launch campaigns in minutes** - "Create a $10k display campaign targeting tech professionals in California"
- 🔍 **Discover ad inventory instantly** - "Find premium video placements for luxury brands"
- 🎨 **Upload ads with ease** - "Upload these banner images as creatives"
- 📊 **Track ROI in real-time** - "Show me campaign performance and CTR by creative"
- 🎛️ **Auto-optimize spend** - "Reallocate budget to top-performing packages"
- 🌐 **Target precisely** - Demographics, behaviors, interests, locations, devices, times

### Perfect For

**Marketing teams** running Facebook ads, Google ads, and multi-channel campaigns  
**Media buyers** managing programmatic ad spend across publishers  
**Agencies** automating client campaign management and reporting  
**E-commerce brands** launching product ads and retargeting campaigns  
**Startups** running lean marketing with AI-powered automation

### Why Choose This Skill?

**Skip the learning curve** - No need to master complex ad platforms  
**Save time** - Launch in 5 minutes vs. hours of manual setup  
**Spend smarter** - AI automatically optimizes budgets to top performers  
**Scale faster** - Manage unlimited campaigns through simple commands  
**Test risk-free** - Public test agent included, no setup required

**Official AdCP Repository**: https://github.com/adcontextprotocol/adcp  
**Official AdCP Documentation**: https://docs.adcontextprotocol.org  
**Complete Documentation Index**: https://docs.adcontextprotocol.org/llms.txt

## When to Use This Skill

Trigger this skill when users ask about:

**Campaign Management**
- "Create a display ad campaign"
- "Launch Facebook ads for my product"
- "Set up a $5000 video advertising campaign"
- "Pause my underperforming campaigns"

**Ad Discovery & Media Buying**
- "Find advertising inventory for luxury brands"
- "Show me CTV ad placements in major cities"
- "What display ad options are available?"
- "Buy media for a tech startup"

**Creative Management**
- "Upload these banner images"
- "Which creative is performing best?"
- "Add video ads to my campaign"
- "Manage my ad library"

**Performance & Optimization**
- "How is my campaign performing?"
- "Show me ROI by channel"
- "Optimize my ad spend"
- "Reallocate budget to top performers"
- "Track impressions and click-through rates"

**Targeting & Audiences**
- "Target professionals in California"
- "Set up demographic targeting"
- "Create a retargeting campaign"
- "Target by device type and time of day"

## Quick Start

### Launch Your First Campaign (5 Minutes)

**No setup required.** Use the included test agent to try everything:

**Step 1: Discover what's available**
```
"Show me advertising capabilities"
```
Browse available channels, publishers, and formats.

**Step 2: Find ad inventory**
```
"Find display ads for a tech startup, budget $5000"
```
AI searches and shows matching products with pricing.

**Step 3: Launch campaign**
```
"Create campaign with Product prod_123, $5000 budget, targeting California tech professionals"
```
Campaign goes live instantly.

**Step 4: Upload your ads**
```
"Upload these banner images as creatives"
```
Drop files, get instant creative IDs.

**Step 5: Monitor performance**
```
"Show campaign metrics and ROI"
```
Real-time impressions, clicks, CTR, spend.

### Real-World Usage Examples

**Quick campaign launch:**
```
User: "I need to run display ads for my SaaS product"
Agent: [Discovers products] "Found 5 display packages. Want details?"
User: "Create campaign with Product 1, $10k budget, target CTOs"
Agent: [Creates campaign] "Campaign live! ID: mb_abc123"
```

**Performance optimization:**

From tiankong0101-byte/skills-registry, MIT.

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