market-research

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SKILL.md (first lines)

# Market Research Workflow

## Goal

Gather structured market intelligence to ground product decisions in evidence. Produce a concise market brief covering user segments, competitors, and key differentiation opportunities.

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## Step 1: Define the Research Scope

Ask:
1. What product area or feature are we researching?
2. Who is the target user segment? (known, or to be discovered)
3. What decision will this research inform? (build / buy / prioritise / pivot)

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## Step 2: User Segment Analysis

For each target segment:

- **Who are they?** Job title, goals, frustrations
- **What are they trying to achieve?** The core job-to-be-done
- **What do they use today?** Current tools and workarounds
- **What would make them switch?** Pain threshold and switching triggers

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## Step 3: Competitive Landscape

Map up to 5 competitors:

| Competitor | Core Value Prop | Strengths | Weaknesses | Pricing Model |
|------------|----------------|-----------|------------|---------------|
| ...        | ...            | ...       | ...        | ...           |

Identify:
- Category leader and why they win
- Underserved segments no competitor addresses well
- Features table stakes vs. true differentiators

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## Step 4: Opportunity Identification

Synthesise findings into 3 prioritised opportunity statements:

> "Users in [segment] struggle with [pain] but current solutions fail because [gap]. A solution that [capability] could win here."

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## Step 5: Output

Save research brief to `{docsPath}/analysis/market-research-{slug}.md` with:
- Executive summary (3–5 bullet points)
- User segments table
- Competitive landscape table
- Top 3 opportunities
- Recommended next step (e.g. user interviews, prototype, PRD spike)

From superMLdev/smart-sdlc, MIT.

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