product-demand-research

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• SKILL.md

SKILL.md (first lines)

# Product Demand Research

## Overview

Use public social data to understand whether people actually complain about, ask for, buy, hack around, or recommend solutions in a product category. The output should help founders and marketers decide what to build, position, or test.

## When to Use

Use this skill when the user asks to:

- validate a startup or product idea
- find pain points in a niche
- mine Reddit/TikTok/YouTube comments for product ideas
- find buyer language and objections
- understand alternatives people use today
- create messaging from demand evidence

## Signals to Extract

- repeated complaints
- "I wish" / "is there a tool" / "how do I" phrases
- workarounds and spreadsheets/manual processes
- comparison and alternative mentions
- buying intent
- objections to existing solutions
- exact words people use for the problem

## Workflow

1. Turn the idea into search queries and synonyms.
2. Search Reddit and relevant social platforms.
3. Pull comments/transcripts for promising posts/videos.
4. Cluster pains, triggers, alternatives, and desired outcomes.
5. Score demand by frequency, intensity, recency, and willingness-to-pay hints.
6. Produce messaging and product implications.

## Output Format

```markdown
# Product Demand Research: {idea/category}

## Verdict
- Demand signal: Strong/Medium/Weak
- Confidence: High/Medium/Low
- Why:

## Pain Points
| Pain | Evidence | Exact language | Source |
|---|---|---|---|

## Existing Alternatives / Workarounds
- ...

## Objections and Barriers
- ...

## Messaging Angles
- "..."

## Product Ideas / Tests
1. ...
2. ...
```

## Common Pitfalls

- Do not claim market validation from a handful of comments.
- Do not ignore negative evidence or existing alternatives.
- Do not paraphrase away the best customer language.

From ScrapeCreators/social-media-research-skills, MIT.

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