monetization

Files (5)

• SKILL.md
• app-type-guides.md
• SKILL.md · bundles-and-licensing/
• SKILL.md · external-purchases/
• pricing-models.md

SKILL.md (first lines)

# Monetization Strategy

End-to-end monetization guidance for Apple platform apps — from "should I charge?" to "here's your pricing page structure."

Sub-skills in this category: `external-purchases/` (US web checkout via the External Purchase Link entitlement, commission-flip architecture) and `bundles-and-licensing/` (own-app bundles, Family Sharing, cross-developer suites, institutional volume licensing). Route there when the question is beyond the single-app price tag.

## When This Skill Activates

Use this skill when the user:
- Asks "should I monetize my app?" or "is my app ready to charge?"
- Wants help choosing between freemium, subscription, or one-time purchase
- Needs pricing tier recommendations
- Asks about free trial strategy
- Wants to plan monetization for a specific app type (kids, therapy, productivity, etc.)
- Mentions "pricing", "revenue model", or "how to make money from my app"
- Wants to understand Apple's commission structure

## Process

### Phase 1: Readiness Assessment

Before recommending a pricing model, evaluate whether the app is ready to monetize. Ask these questions via AskUserQuestion:

**1. App Stage**
- Pre-launch (idea/prototype)
- Beta / TestFlight
- Live with users (< 1K)
- Live with traction (1K+ users)

**2. Value Proposition**
- What problem does your app solve?
- Who is the target user?
- What alternatives exist (including doing nothing)?

**3. Current State**
- Do you have active users?
- What's your retention like? (Day 1, Day 7, Day 30)
- Are users asking for features / willing to pay?

#### Readiness Scorecard

Evaluate against these criteria:

| Signal | Ready | Not Ready |
|--------|-------|-----------|
| Core value | Clear, differentiated | Still finding product-market fit |
| User retention | D7 > 20% | D7 < 10% |
| User feedback | "I'd pay for this" | Silence or complaints |
| Feature depth | Enough for free + paid split | Everything feels essential |
| Competition | You offer something unique | Commodity feature set |
| Polish | Professional quality | Rough edges everywhere |

**Recommendation thresholds:**
- 5-6 Ready signals → Monetize now
- 3-4 Ready signals → Soft-launch pricing (low price, gather data)
- 0-2 Ready signals → Focus on product first, monetize later

### Phase 2: Pricing Model Selection

Based on app type and user behavior, recommend the right model.

#### Decision Framework

```
Is the app used daily/weekly?
├── YES → Does it provide ongoing value?
│   ├── YES → SUBSCRIPTION
│   └── NO → ONE-TIME PURCHASE (with optional tip jar)
└── NO → Is it a utility/tool?
    ├── YES → ONE-TIME PURCHASE or FREEMIUM
    └── NO → Is it content-based?
        ├── YES → SUBSCRIPTION or CONSUMABLE IAP
        └── NO → FREEMIUM with premium unlock
```

#### Model Comparison

Read **pricing-models.md** for detailed comparison of each model:
- Subscriptions (auto-renewable)
- One-time purchase (paid upfront or freemium unlock)
- Consumable IAP (credits, tokens)
- Non-consumable IAP (feature unlock)
- Tip jar / patronage
- Ad-supported with premium upgrade

#### App-Type Recommendations

Read **app-type-guides.md** for specific guidance by app category:
- Productivity / task management
- Health / therapy / wellness
- Kids / education
- Creative tools
- Social / community
- Developer tools
- Finance / budgeting

### Phase 3: Tier Structure

Once a model is selected, design the tier structure.

#### Subscription Tiers (if applicable)

**Two-tier structure** (recommended for most indie apps):
```
FREE                    PRO ($X.99/mo or $XX.99/yr)
─────────────────────   ─────────────────────────────
Core functionality      Everything in Free
Limited usage/storage   Unlimited usage
Basic features          Advanced features
                        Priority support (optional)
                        Early access to new features
```

**Three-tier structure** (for apps with clear user segments):
```
FREE          PLUS ($X.99/mo)     PRO ($XX.99/mo)
────────────  ──────────────────  ──────────────────
Basic use     Power user          Professional/team
Ads/limits    No ads, more quota  Unlimited + extras

From rshankras/claude-code-apple-skills, MIT.

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