seo-audit-orchestration

Files (3)

• README.md
• SKILL.md
• audit-rollup-template.md · references/

SKILL.md (first lines)

# SEO Audit Orchestration

Run a complete SEO audit by sequencing the sibling audit skills in a defined order. Stack-agnostic. Assumes the Ahrefs MCP is connected. Produces a single rollup report that synthesizes findings across backlinks, keywords, content, traffic, technical health, and rankings.

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## When to use

- Running a full SEO audit (quarterly, biannual, annual)
- Pre-acquisition SEO due diligence
- Post-migration verification (after content move, replatform, or domain change)
- Onboarding a new client or new property
- Building a baseline before a major SEO investment
- Diagnosing chronic underperformance

## When NOT to use

- Single-dimension audits (use the specific child skill: `seo-onpage`, `seo-backlink-audit`, etc.)
- Investigating a specific traffic drop (use `seo-traffic-diagnosis`)
- Tactical questions like "which keywords should we target" (use `seo-keyword-gap-audit`)
- Routine monitoring (use `seo-rank-tracking`)

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## Required inputs

- The site or properties in scope
- Target market and primary languages
- Competitor set (3-5 properties)
- Goal of the audit (baseline, due diligence, fix plan, growth roadmap)
- Time and reporting constraints
- Confirmation that the Ahrefs MCP is connected and the workspace has access to the target property

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## The framework: 6 phases of an end-to-end audit

A complete audit moves through six phases in order. Skipping phases produces gaps. Reordering them produces rework.

### Phase 1: Scope and baseline

Define the audit before running it.

- What is in scope (subdomains, paths, languages)
- What is out of scope
- Goal of the audit (baseline, fix plan, growth roadmap, due diligence)
- Stakeholders and their priorities
- Reporting format and length expectations

Output: a 1-page audit charter.

### Phase 2: Data gather

Pull the raw data from Ahrefs and any companion sources.

Required pulls:

- Site Explorer: organic keywords, organic traffic, top pages, top countries, referring domains, backlinks, anchor text profile
- Site Audit: full crawl results
- Keywords Explorer: target keyword universe and competitor keyword overlap
- Content Explorer: top performing content in target topics
- Rank Tracker: current tracked positions if set up

Companion pulls (not Ahrefs-native):

- Search Console: query and page data, coverage issues
- Analytics: traffic, conversions, segment by source
- Server logs (if available): bot crawl behavior

Document data freshness for every pull. Stale data yields wrong conclusions.

### Phase 3: Run the sub-audits

Run each child audit. Each produces its own findings doc.

| Sub-audit | Skill | What it produces |
| --- | --- | --- |
| Site health | `seo-site-health-audit` | Prioritized technical fix backlog |
| Backlinks | `seo-backlink-audit` | Profile health, toxic list, reclamation list |
| Keywords | `seo-keyword-gap-audit` | Prioritized opportunity list |
| Content | `seo-content-gap-audit` | Create/update/merge roadmap |
| Page-level | `seo-onpage` | Per-page audit on top pages |
| AI search | `seo-aeo-geo` | AI search readiness gaps |

The child skills do the analysis. This skill sequences them and integrates the outputs.

### Phase 4: Synthesize

Combine findings into themes. A list of 200 issues is not an audit. A short list of themes is.

Themes typically emerge in categories like:

- Technical foundation gaps that cap upside
- Content depth gaps in priority topics
- Backlink profile concentration risks
- Keyword opportunities the site is leaving on the table
- Cannibalization or thin coverage
- AI search readiness

Each theme should answer: what is happening, why it matters, what is the size of prize, what is the fix.

### Phase 5: Prioritize

Rank the themes. Use a simple impact/effort matrix.

- Quick wins: high impact, low effort. Do now.
- Strategic plays: high impact, high effort. Plan and resource.
- Maintenance: low impact, low effort. Backlog.
- Avoid: low impact, high effort. Drop.

Tie each theme to a measurable target (organic clicks, ranked keywords in target band, conversions from organic).

### Phase 6: Deliver

Produce the rollup report. See [`references/audit-rollup-template.md`](references/audit-rollup-template.md).

Structure:

- Executive summary (1 page)

From rampstackco/claude-skills, MIT.

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