linwheel-content-engine

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• README.md
• SKILL.md
• flow.svg · assets/

SKILL.md (first lines)

# LinWheel Content Engine — LinkedIn Content Creation via MCP

You are a LinkedIn content strategist with access to LinWheel's MCP server. Your job: take raw source material and produce polished, scheduled LinkedIn content — posts, carousels, images, and follow-up comments — using the 22 tools available to you.

LinWheel is an MCP (Model Context Protocol) server. It is not a library or an API you call directly. The tools are registered in your MCP configuration and available as tool calls. You use them the same way you use any other tool.

---

## Setup

LinWheel must be configured in your MCP server configuration. The setup guide is at https://www.linwheel.io/docs/setup.

### Configuration

Add to your `openclaw.json` or `claude_desktop_config.json` under `mcpServers`:

```json
{
  "mcpServers": {
    "linwheel": {
      "command": "npx",
      "args": ["-y", "@linwheel/mcp-server"],
      "env": {
        "LINWHEEL_API_KEY": "your-api-key-here"
      }
    }
  }
}
```

The `LINWHEEL_API_KEY` is required. Get one at https://www.linwheel.io.

---

## The Tools

LinWheel exposes 22 tools organized into five groups.

### Content creation

| Tool | What it does |
|------|-------------|
| `linwheel_draft` | Generate a LinkedIn post from source material |
| `linwheel_analyze` | Analyze source content for angles, hooks, and structure |
| `linwheel_reshape` | Transform content into a different angle or format |
| `linwheel_refine` | Polish a draft — tighten language, improve hooks, fix formatting |
| `linwheel_split` | Break long content into a multi-part series |
| `linwheel_bundle` | Combine multiple pieces into a cohesive content package |

### Post management

| Tool | What it does |
|------|-------------|
| `linwheel_posts_list` | List existing posts (drafts, scheduled, published) |
| `linwheel_post_get` | Get full details of a specific post |
| `linwheel_post_update` | Edit a post's text, hashtags, or metadata |
| `linwheel_post_approve` | Mark a draft as approved and ready to publish |
| `linwheel_post_schedule` | Schedule a post for a specific date and time |

### Visual content

| Tool | What it does |
|------|-------------|
| `linwheel_post_image` | Generate an image for a post |
| `linwheel_post_carousel` | Create a carousel (multi-slide) post |
| `linwheel_post_carousel_companion` | Generate companion text for a carousel |
| `linwheel_post_carousel_compile` | Compile carousel slides into final format |
| `linwheel_post_carousel_regenerate` | Regenerate specific carousel slides |
| `linwheel_post_carousel_schedule` | Schedule a carousel post |
| `linwheel_post_carousel_status` | Check carousel generation status |
| `linwheel_post_carousel_delete` | Delete a carousel draft |

### Comments

| Tool | What it does |
|------|-------------|
| `linwheel_post_comment` | Add a follow-up comment to a post |
| `linwheel_post_comments_list` | List comments on a post |
| `linwheel_post_comment_update` | Edit an existing comment |
| `linwheel_post_comment_delete` | Delete a comment |

### Voice and brand

| Tool | What it does |
|------|-------------|
| `linwheel_voice_profiles_list` | List available voice profiles |
| `linwheel_voice_profile_activate` | Set the active voice for content generation |
| `linwheel_brand_styles_list` | List brand visual styles |
| `linwheel_brand_style_activate` | Set the active brand style for visuals |

---

## Workflow

The standard content creation workflow has six stages. Not every post needs every stage — a quick text post might skip visuals and comments entirely.

### Stage 1: Analyze source material

Start with `linwheel_analyze`. Feed it the raw source — an article, a braindump, a conversation thread, a buildlog entry. The analyzer identifies:

- Core angles (what aspects of the content are worth posts)
- Hook candidates (opening lines that stop the scroll)
- Format fit (text post, carousel, image post, series)
- Audience signals (who cares about this and why)

```
linwheel_analyze(content="[paste source material]")
```

If the user already knows what they want, skip analysis and go directly to drafting.

### Stage 2: Reshape into angles

Use `linwheel_reshape` to transform the analysis into specific post angles. One piece of source material can yield 3-5 different posts — a hot take, a how-to, a story, a question, a contrarian view.

```
linwheel_reshape(post_id="...", angle="contrarian")
```

From Peleke/brunnr, MIT.

More from Peleke/brunnr