event-promo

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# Event Promotion — MMA Events

## MMA Event Portfolio

### POSSIBLE (Flagship Conference)
- **What:** MMA's flagship U.S. marketing conference
- **When:** April 27-29, 2026
- **Where:** Fontainebleau Miami Beach
- **Scale:** 6,000+ expected attendees, 121 partners
- **Pitch:** Where marketing's biggest ideas become real. CMO-led content, breakthrough research reveals, networking with the industry's most innovative leaders.
- **Key selling points:** 90%+ proprietary content, peer-driven sessions, Future Labs reveals, SMARTIES awards ceremony

### CMO & CEO Summit (CCS)
- **What:** Closed-door executive summit
- **When:** July 19-21, 2026
- **Where:** Santa Barbara
- **Scale:** ~110 CMOs
- **Pitch:** The most intimate gathering of CMOs in marketing. No vendors in the room, no slides allowed, just real conversation about real challenges.
- **Key selling points:** NPS 86%, 90%+ proprietary content, peer-only environment

### CMO AI Transformation Summit (CATS)
- **What:** Invitation-only AI leadership summit
- **Moderated by:** Shelly Palmer
- **Scale:** 40+ CMOs
- **Pitch:** How the world's leading CMOs are transforming their organizations with AI. Intimate, action-oriented, moderated discussion.
- **Key selling points:** NPS 65%, multiple runs per year, action-oriented format

### SMARTIES Awards
- **What:** Global marketing innovation awards
- **Pitch:** The only awards program that measures marketing innovation through business impact, not just creativity. Regional + global programs.

### AIPOSSIBLE
- **What:** AI training week
- **When:** March 30 - April 3, 2026
- **Pitch:** Intensive AI upskilling for marketing professionals. Hands-on, practical, immediately applicable.

## Promotion Formats

### Email Invitation
- Subject line: benefit-focused, include event name
- Body: 3-paragraph max (what, why you, CTA)
- Include: date, location, registration link
- For CCS/CATS: emphasize exclusivity and peer-only environment

### Social Post
- Lead with the value proposition, not the event name
- Include key stats (attendee count, NPS, partner count)
- Use event-specific hashtags

### One-Pager / Sell Sheet
- Header: event name + tagline
- Key stats in callout boxes
- Agenda highlights (3-5 bullets)
- Testimonial quote from past attendee
- Registration CTA with deadline

### Speaker/Sponsor Outreach
- Lead with audience quality and reach
- Include demographics (CMO-level, Fortune 500 representation)
- Reference past sponsors/speakers by name if public

## Process
1. Identify which event and what promotional format
2. Confirm target audience (members, prospects, sponsors, speakers)
3. Draft content with event-specific messaging
4. Include all logistics (date, location, link)
5. Present for review

From mmaglobal/MAVEN, MIT.

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