brand-identity

Create or update post briefs, revise draft/slot copy, edit brief-spec, and add slide rows — all via osctl.

Compare go-to-market channels and entry strategies for a project and recommend a primary channel.

Map the competitive landscape for a project - direct/indirect/status-quo competitors, gaps, and strategic implications.

Design the cheapest test for a project's riskiest assumption, with success and kill criteria.

Plan a launch (soft or loud) - sequencing, assets, channels, success metrics, day-by-day checklist.

Scaffold the folder structure for a new project, profile, product, or channel.

Develop positioning and messaging options for a project or profile - category framing, differentiation, messaging hierarchy.

Develop pricing options for a project - model, price points, packaging - with pros/cons.

Validate that a problem is real, painful, and frequent BEFORE any GTM or build work - for a project (full memo) or any activity/idea (quick gut-check).

Sharpen the ideal customer profile - segment options, where to find them, and an interview guide.

Estimate SAM and SOM for a project using a bottom-up approach anchored to real buyer counts, not top-down TAM percentages.

Adapt one piece of content across channels/platforms, or generate hook/headline variants for testing.