competitive-ads-extractor

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• SKILL.md

SKILL.md (first lines)

# Competitive Ads Extractor

This skill extracts your competitors' ads from ad libraries and analyzes what's working—the problems they're highlighting, use cases they're targeting, and copy/creative that's resonating.

## When to Use This Skill

- Researching competitor ad strategies
- Finding inspiration for your own ads
- Understanding market positioning
- Identifying successful ad patterns
- Analyzing messaging that works
- Discovering new use cases or pain points
- Planning ad campaigns with proven concepts

## What This Skill Does

1. **Extracts Ads**: Scrapes ads from Facebook Ad Library, LinkedIn, etc.
2. **Captures Screenshots**: Saves visual copies of all ads
3. **Analyzes Messaging**: Identifies problems, use cases, and value props
4. **Categorizes Ads**: Groups by theme, audience, or format
5. **Identifies Patterns**: Finds common successful approaches
6. **Provides Insights**: Explains why certain ads likely perform well

## How to Use

### Basic Extraction

```
Extract all current ads from [Competitor Name] on Facebook Ad Library
```

```
Scrape ads from [Company] and analyze their messaging
```

### Specific Analysis

```
Get all ads from [Competitor] focusing on their messaging
about [specific problem]. What pain points are they highlighting?
```

### Competitive Set

```
Extract ads from these 5 competitors: [list].
Compare their approaches and tell me what's working.
```

### Specific Platform

```
Get LinkedIn ads from [Competitor] and analyze their
B2B positioning strategy
```

## Example

**User**: "Extract ads from Notion on Facebook Ad Library and tell me what messaging is working for them."

**Process**:
```
Accessing Facebook Ad Library...
Searching for: Notion
Found: 23 active ads

Extracting screenshots...
[████████████████████] 100%

Saved to: competitor-ads/notion/
- ad-001-collaboration.png
- ad-002-productivity.png
- ad-003-templates.png
...

Analyzing messaging...
```

**Output**:
```
# Notion Ad Analysis

## Overview
- Total Ads: 23 active
- Primary Themes: Productivity (35%), Collaboration (30%),
  Templates (20%), AI Features (15%)
- Ad Formats: Static images (60%), Video (40%)
- CTA Patterns: "Try for free", "Get started"

## Key Problems They're Highlighting

1. **Scattered Information** (8 ads)
   Copy: "Stop switching between 10 different tools"
   Why it works: Direct pain point many teams face

2. **Meeting Overload** (5 ads)
   Copy: "Replace unnecessary meetings with async updates"
   Why it works: Post-COVID remote work pain point

3. **Lost Documentation** (4 ads)
   Copy: "Never ask 'where is that doc?' again"
   Why it works: Universal workplace frustration

## Successful Creative Patterns

### Pattern 1: Before/After Split
- Shows chaotic tool landscape → Clean Notion workspace
- Used in 6 high-performing ads
- Visual metaphor is immediately clear

### Pattern 2: Feature Showcase
- GIF of actual product usage
- Shows specific feature in 5 seconds
- Used for new features (AI, templates)

### Pattern 3: Social Proof
- "Join 20M users" messaging
- Customer logos
- Used in 4 ads targeting enterprise

From Kilo-Org/kilo-marketplace, Apache-2.0.

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