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This entry duplicates ads-performance-analytics, which is the one we list in search.

ads-performance-analytics

How to read paid media dashboards without fooling yourself.

Skill by Joelvarghese-hack

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Works with Claude Code, Claude apps, Codex, Cursor, Gemini CLI, GitHub Copilot, VS Code, OpenCode, Goose, Windsurf. Read the repository before you give any tool access to your data.

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About

How to read paid media dashboards without fooling yourself. Attribution models, platform reporting quirks, multi-platform reconciliation, ROAS vs LTV horizon traps, statistical noise in performance metrics, incrementality testing, and the failure modes that produce expensive lessons. Triggers on read paid media dashboard, attribution analysis, ROAS vs LTV, multi-platform reconciliation, ad incrementality, geo holdout, conversion lift study, ghost bidding, paid media reporting, board-deck paid media metrics, blended CAC, MMM, MTA, last-click attribution. Also triggers when a marketer is about to scale, kill, or rebudget a campaign based on platform metrics, or when reconciling platform reports against warehouse revenue.

Use cases: presentations, testing, data, marketing

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What's inside

Skill name
ads-performance-analytics
Description
How to read paid media dashboards without fooling yourself. Attribution models, platform reporting quirks, multi-platform reconciliation, ROAS vs LTV horizon traps, statistical noise in performance metrics, incrementality testing, and the failure modes that produce expensive lessons. Triggers on read paid media dashboard, attribution analysis, ROAS vs LTV, multi-platform reconciliation, ad incrementality, geo holdout, conversion lift study, ghost bidding, paid media reporting, board-deck paid media metrics, blended CAC, MMM, MTA, last-click attribution. Also triggers when a marketer is about to scale, kill, or rebudget a campaign based on platform metrics, or when reconciling platform reports against warehouse revenue.
License
unknown
Instructions
269 lines in SKILL.md · view on GitHub

Files (8)

  • SKILL.md
  • attribution-model-comparison.md · references/
  • cohort-analysis-templates.md · references/
  • common-interpretation-failures.md · references/
  • dashboard-reconciliation-patterns.md · references/
  • incrementality-testing-playbook.md · references/
  • metric-definitions-glossary.md · references/
  • platform-reporting-quirks.md · references/

The license isn't open source, so the instructions aren't shown here. Read SKILL.md on GitHub

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Last commit (this folder)
Jun 2, 2026 (5 months ago)

From GitHub (fetched Oct 24, 2026).

Details

License
License unknown
First seen
Oct 24, 2026
Last checked
Oct 24, 2026

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ads-performance-analytics skill. Agent Mart. https://agentmart.dev/skills/joelvarghese-hack-ads-performance-analytics (last updated 2026-10-24)