suede-emails

Files (8)

• CARD.md
• SKILL.md
• openai.yaml · agents/
• evals.json · evals/
• copy-guidelines.md · references/
• deliverability.md · references/
• email-types.md · references/
• sequence-templates.md · references/

SKILL.md (first lines)

# Suede AI Lifecycle Email Skills

Design lifecycle email as a consent-aware system of triggers, message roles, pacing, and measurable next actions. Create sequences that move a known audience toward value without inventing intent, exhausting the list, or confusing lifecycle messaging with cold outreach.

## Compatibility

Any agent with product, consent and lifecycle context. Current deliverability checks need web access; producing a handoff does not require an email-service integration.

## Initial Assessment

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before creating a sequence, understand:

1. **Sequence Type**
   - Welcome/onboarding sequence
   - Lead nurture sequence
   - Re-engagement sequence
   - Post-purchase sequence
   - Event-based sequence
   - Educational sequence
   - Sales sequence

2. **Audience Context**
   - Who are they?
   - What triggered them into this sequence?
   - What do they already know/believe?
   - What's their current relationship with you?
   - What other emails are they already receiving?
   - What's the current email performance to beat?

3. **Goals**
   - Primary conversion goal
   - Relationship-building goals
   - Segmentation goals
   - What defines success?

---

## Core Principle

One email, one job: a single purpose and a single primary CTA per email. Everything downstream, sequence length, roles, copy, follows from that.

---

## Email Sequence Strategy

Sequence lengths are set per type in Sequence Types Overview below; use those numbers, not a generic range. Adjust for sales-cycle length, product complexity, and relationship stage.

### Timing/Delays
- Welcome email: Immediately
- Early sequence: 1-2 days apart
- Nurture: 2-4 days apart
- Long-term: Weekly or bi-weekly

Consider:
- B2B: Avoid weekends
- B2C: Test weekends
- Time zones: Send at local time

### Subject Line Strategy
- Clear > Clever
- Specific > Vague
- Benefit or curiosity-driven
- 40-60 characters, front-loading the words that matter for mobile truncation
- Test emoji (they're polarizing)
- Judge subject tests on clicks or conversions, not opens: Apple Mail Privacy
  Protection preloads images and inflates open rates

**Patterns that work:**
- Question: "Still struggling with X?"
- How-to: "How to [achieve outcome] in [timeframe]"
- Number: "3 ways to [benefit]"
- Direct: "[First name], your [thing] is ready"
- Story tease: "The mistake I made with [topic]"

### Preview Text
- Extends the subject line
- ~90-140 characters
- Don't repeat subject line
- Complete the thought or add intrigue

---

## Sequence Types Overview

### Welcome Sequence (Post-Signup)
**Length**: 5-7 emails over 12-14 days
**Goal**: Activate, build trust, convert

Key emails:
1. Welcome + deliver promised value (immediate)
2. Quick win (day 1-2)
3. Story/Why (day 3-4)
4. Social proof (day 5-6)
5. Overcome objection (day 7-8)
6. Core feature highlight (day 9-11)
7. Conversion (day 12-14)

### Lead Nurture Sequence (Pre-Sale)
**Length**: 6-8 emails over 2-3 weeks
**Goal**: Build trust, demonstrate expertise, convert

Key emails:
1. Deliver lead magnet + intro (immediate)
2. Expand on topic (day 2-3)
3. Problem deep-dive (day 4-5)
4. Solution framework (day 6-8)
5. Case study (day 9-11)
6. Differentiation (day 12-14)
7. Objection handler (day 15-18)
8. Direct offer (day 19-21)

### Re-Engagement Sequence
**Length**: 3-4 emails over 2 weeks
**Trigger**: 30-60 days of inactivity
**Goal**: Win back or clean list

From JasonColapietro/suede-creator-skills, MIT.

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