suede-co-marketing

Files (6)

• CARD.md
• SKILL.md
• openai.yaml · agents/
• evals.json · evals/
• campaign-formats.md · references/
• output-templates.md · references/

SKILL.md (first lines)

# Suede AI Co-Marketing Skills

Read [the worked delivery contract](references/worked-contract.md) for a concrete
input, expected artifact, failure response and validation example.

## Compatibility

Works from product context and partner evidence; web research or supplied sources for scoring and file tools for campaign plans. Outreach, lead sharing and publication need separate existing authority.

Use this co-marketing playbook to identify credible partners and design measurable joint campaigns with explicit roles and value exchange.

## Before Starting

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

---

## Partner Identification Framework

### 1. Audience Overlap Analysis

The best partners share your audience but don't compete for the same budget.

**Ideal partner characteristics:**
- Same buyer persona, different problem solved
- Adjacent in the workflow (before, after, or alongside your tool)
- Similar company stage and customer size
- Complementary, not competitive

**Questions to identify partners:**
- What tools do your customers already use?
- What do they use before/after your product?
- Who else is selling to your ICP?
- Which integrations do customers request most?

### 2. Partner Scoring Criteria

Rate each candidate 1-5 on all six criteria, using these anchors. Score from
evidence the user or a public source supplies; a criterion with no evidence is
scored `?` and named as an open question, never guessed.

| Criteria | 1 | 3 | 5 |
|----------|---|---|---|
| **Audience fit** | Different buyer, different problem | Same buyer, partial overlap | Same ICP, adjacent workflow step |
| **Audience size** | Reach materially below yours | Same order of magnitude | At or above your reach on the shared channel |
| **Brand alignment** | You would hedge before associating | Neutral; no known conflict | You would name them in your own marketing unprompted |
| **Engagement quality** | Reach with no observable response | Some engagement, unverified | Documented engagement on the channel the campaign will use |
| **Reciprocity potential** | Nothing of comparable value to offer | One-sided but tolerable | Both sides trade equivalent audience or asset value |
| **Ease of execution** | No partnerships contact, no prior co-marketing | Contact exists, no track record | Partnerships team plus a shipped co-marketing history |

**Pursue/drop rule:** pursue only partners scoring **4+ on both Audience fit and
Reciprocity potential**. Anything below is reported as scored-and-dropped with
the failing criterion named: it is not silently omitted.

**Shortlist cap: 5.** At the cap, rank the five and report; do not expand the
list. Additional candidates go in a named "not pursued this round" line.

### 3. Where to Find Partners

**Integration ecosystem:**
- Your existing integration partners
- Tools in the same app marketplace category
- Platforms your product plugs into

**Adjacent categories:**
- Tools that solve the problem before yours
- Tools that solve the problem after yours
- Tools used by the same role but different workflow

**Community signals:**
- Who sponsors the same podcasts/newsletters?
- Who exhibits at the same conferences?
- Who's active in the same communities?
- Whose content does your audience share?

**Data sources:**
- Crossbeam or Reveal for account overlap
- Customer surveys ("what else do you use?")
- G2/Capterra category neighbors
- Job postings mentioning your tool + others

---

## Co-Marketing Campaign Types

Four families, with per-format effort, lead sharing, and best-fit in
[references/campaign-formats.md](references/campaign-formats.md). Open that file
whenever a campaign format is being chosen: the campaign plan must name its
format from it.

- **Content partnerships**: when both sides can produce and both audiences read.
- **Webinars & events**: when the goal is gated lead generation or education.
- **Product & integration marketing**: when a live integration or shared customer exists.
- **Community & social**: when the goal is exposure or list growth, not pipeline.

---

## Make Joint Content Work in Search and AI Answers

Joint content can earn more than a shared list. Done right, it becomes the
page that ranks and gets cited for the combined use case.

- **Publish one canonical version.** Pick the host domain; the partner links
  to it (or uses a rel="canonical" copy) instead of duplicating it.
- **Target the combined query.** "[Tool A] + [Tool B] integration", "how to
  [job] with [A] and [B]": queries neither brand ranks for alone.
- **Ship original data when possible.** A joint survey or benchmark across both
  customer bases is a link asset neither could produce alone. Publish method,
  sample size, and date.
- **Both brands named consistently** in title, byline, and copy so AI answers
  attribute the claim to both.
- **Integration pages:** list the partner in each side's integration
  directory with a link, a short how-it-works, and the shared customer story.

Technical checks route to `suede-seo-audit`; topic choice to
`suede-content-strategy`.

---

From JasonColapietro/suede-creator-skills, MIT.

More from JasonColapietro/suede-creator-skills