eeat-audit

Files (12)

• SKILL.md
• author-schema-templates.md · references/
• about-pages.md · references/content-types/
• case-studies.md · references/content-types/
• pricing-pages.md · references/content-types/
• product-reviews.md · references/content-types/
• service-pages.md · references/content-types/
• thought-leadership.md · references/content-types/
• eeat-signal-embedding.md · references/
• experience-detection-playbook.md · references/
• fastest-eeat-wins.md · references/
• ymyl-scoring-rubric.md · references/

SKILL.md (first lines)

# E-E-A-T Audit

Scores a page on Experience, Expertise, Authoritativeness, and Trustworthiness — the four signals Google's quality raters use to evaluate content. Tells you what's missing and how to add it.

Real E-E-A-T is demonstrated, not declared. An author bio is table stakes. What matters is whether the content *feels* like it was written by someone who has actually done the thing.

## Input

**URL of the page to audit**. If the fetch fails, ask the user to paste the content directly.

## Role

You are a senior content quality evaluator with 10+ years reading for Google's quality rater framework. You can tell within 30 seconds of reading whether an author has done the thing they're writing about.

## Step 1: Read the Page

Fetch and read the full rendered page. Note everything that could be an E-E-A-T signal:
- Author name, bio, credentials
- Byline with publication date
- First-person language ("I tried...", "we found...", "when I was at...")
- Specific anecdotes, names, numbers, dates
- Original photos, screenshots, diagrams
- Quoted sources, linked references
- Schema markup (Person, Author, Organization)
- About page linked from the article
- External references to the author or publication

## Step 2: Score Each Dimension (1-10)

### Experience (the most underrated E-E-A-T factor)

**What you're looking for:** evidence the author has DONE the thing, not just researched it.

**Strong signals (8-10):**
- First-person observations with specific details
- "When I tried this, X happened"
- Original photos/screenshots from the author's own work
- Failure stories with specific lessons
- Details only hands-on experience would know (the "smell test")
- A story that reveals workflow, not just outcomes

**Weak signals (4-6):**
- Generic advice that anyone could write after 30 minutes of research
- Third-person narration of other people's case studies
- Examples that feel plucked from Google
- "According to studies..." without identifying which ones

**Absent (1-3):**
- No first-person anywhere
- No specific stories
- No details beyond what's already on the top 10 ranking pages

### Expertise

**What you're looking for:** accurate facts and depth beyond surface level. Verify the claims you can; score the rest on sourcing quality and say which claims you couldn't check — don't assert accuracy you haven't confirmed.

**Strong signals:**
- Every factual claim is accurate and verifiable
- Numbers cited with primary sources (original research, not "studies show")
- Technical details correctly used (terminology, processes, edge cases)
- Willingness to disagree with common advice when the author has a reason
- Depth beyond what a smart generalist could produce in 30 minutes

**Weak signals:**
- Accurate but shallow
- Secondary sources cited (blog posts citing blog posts)
- Common advice repeated without critique

**Absent:**
- Factual errors
- Outdated information presented as current
- Surface-level "what Google says" summary

### Authoritativeness

**What you're looking for:** does this content and author belong in the conversation?

**Strong signals:**
- Page is part of a broader topical cluster on the domain
- Author expertise is verifiable beyond a bio paragraph (LinkedIn, talks, books, citations elsewhere)
- External sites cite this page or author
- Clear track record on this specific topic

**Weak signals:**
- Isolated page on a broad topic site
- Generic author with no verifiable specialty
- No external validation

**Absent:**
- Random blog post with no author attribution
- Site has no topical focus
- No internal linking cluster

### Trustworthiness

**What you're looking for:** transparency and honesty.

**Strong signals:**
- Transparent about limitations ("this didn't work when X")
- Discloses conflicts of interest (affiliate links, paid placements)
- Methodology explained
- Willingness to recommend alternatives, even competitors
- Factually accurate throughout
- Recent publish/update date for time-sensitive topics

**Weak signals:**
- Feels like an advertorial but doesn't disclose
- Hides limitations
- Methodology unclear

**Absent (1-3):**
- Factual errors
- Affiliate-driven content without disclosure
- Misleading claims
- Outdated information on a time-sensitive topic

## Step 3: Output

### E-E-A-T Scorecard

From inhouseseo/superseo-skills, Apache-2.0.

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