local-seo

Files (5)

• SKILL.md
• citation-management.md
• gbp-optimization.md
• local-content.md
• multi-location.md

SKILL.md (first lines)

# Local SEO

> **Script location.** If your host does not set `${CLAUDE_PLUGIN_ROOT}`, the scripts are in this plugin's `scripts/` folder, next to `skills/`. Run them with Python 3.10 or newer: `python`, or `python3` where `python` is not found (macOS, many Linux systems).

## When to Use This Skill

Activate this module when the user's request involves any of the following:

- **Google Business Profile Optimization**: Setting up, optimizing, or auditing a Google Business Profile (categories, attributes, photos, posts, Q&A, products, services)
- **Local Citations**: Building, auditing, or cleaning up business listings across directories and data aggregators
- **NAP Consistency**: Auditing Name, Address, Phone number consistency across the web
- **Local Pack / Map Pack Rankings**: Strategies to appear in the Google 3-pack and Google Maps results
- **Location Pages**: Creating or optimizing landing pages for individual business locations or service areas
- **Multi-Location SEO**: Managing local SEO at scale for businesses with multiple physical locations or franchise operations
- **"Near Me" Optimization**: Optimizing for proximity-based and implicit local searches
- **Local Link Building**: Earning links from local organizations, chambers of commerce, community partners, sponsorships, and local media
- **Local Schema Markup**: Implementing LocalBusiness, GeoCoordinates, OpeningHours, AggregateRating, and related structured data
- **Review Management for Local**: Generating reviews, improving ratings, responding to reviews, and leveraging reviews for local ranking signals
- **Service Area Businesses**: Optimizing for businesses without a physical storefront that serve customers at their locations
- **Local Content Strategy**: City pages, neighborhood guides, local event content, and geo-targeted blog posts
- **Google Maps Optimization**: Improving visibility and engagement within Google Maps specifically
- **Local Competitive Analysis**: Benchmarking local search performance against nearby competitors

**Trigger phrases**: "local seo," "google business profile," "gbp," "google maps," "local pack," "map pack," "near me," "local citations," "nap consistency," "location pages," "multi-location," "service area," "local link building," "local reviews," "local schema," "local business," "local rankings," "google 3-pack," "local directory," "local search," "store locator," "franchise seo," "city pages," "neighborhood seo"

## Context efficiency

Heavy skill. **Grep before Read** any referenced file, then `Read` only matched ranges with `offset` + `limit`. List `${CLAUDE_PLUGIN_DATA}/<brand>/` before opening files. On re-invocation mid-session, skip files already in context.

## 2026 priority — Google Agentic Booking expansion

At I/O 2026 Google expanded its **agentic booking flow** beyond restaurants to:

- **Local services** (cleaners, electricians, plumbers, handymen)
- **Home repair** (general contractors, HVAC, appliance repair)
- **Beauty** (hair salons, spas, nail studios)
- **Pet care** (groomers, walkers, vets)

If your brand is in any of these 4 verticals, agentic booking is now a high-leverage local-SEO investment. Three things matter for opt-in:

1. **Google Business Profile must accept bookings.** Either via Google's direct integration with supported scheduling vendors (Booksy, Vagaro, Square Appointments, Resy, Tock, etc.) or via Reserve with Google.
2. **`AvailabilityFeed` structured data must be served** so the AI agent can reason about open slots without making the call. See `skills/context-engine/schema-templates.json` for the `LocalBusiness` + `Reservation` + `AvailabilityFeed` pairing.
3. **Pricing transparency in Service catalog** — agents prefer businesses that list price ranges; opaque pricing pushes the agent to the next option.

Source: [blog.google/search-io-2026](https://blog.google/products-and-platforms/products/search/search-io-2026/). Combine with the Google Ads API's `AssetGroup.google_local_services_info` field (added in v24.2) (see `skills/paid-advertising/google-ads.md`) for the paid-side complement.

## Brand Context (Auto-Applied)

Before producing any marketing output from this module:

1. **Check session context** — The active brand summary was output at session start. Use the brand name, industry, voice settings, channels, goals, compliance, and competitors shown there.
2. **If you need the full profile**, read: `~/.claude-marketing/brands/{slug}/profile.json`
3. **Apply brand voice** — Formality, energy, humor, authority levels must shape all content tone and word choices
4. **Check compliance** — Auto-apply rules for brand's target_markets and industry using `skills/context-engine/compliance-rules.md`
5. **Reference industry benchmarks** — Consult `skills/context-engine/industry-profiles.md` for the brand's industry
6. **Use platform specs** — Reference `skills/context-engine/platform-specs.md` for character limits and format requirements
7. **Check campaign history** — Run `python "${CLAUDE_PLUGIN_ROOT}/scripts/campaign-tracker.py" --brand {slug} --action list-campaigns` before planning new work
8. **If no brand exists**, say: "No brand profile found. Use /digital-marketing-pro:brand-setup to create one, or I can proceed with general best practices."
9. **Check brand guidelines** — If `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` exists, load and enforce: `restrictions.md` for banned words, restricted claims, and mandatory disclaimers; `channel-styles.md` for channel-specific tone overrides (may differ from base voice); `messaging.md` for approved key messages, taglines, and positioning language; `voice-and-tone.md` for detailed voice rules beyond the 4 numeric scores. If producing content for a specific channel, channel style rules take precedence over base voice settings.

Do not ask the user for information that already exists in their brand profile.

## Required Context

Before executing local SEO work, gather:

1. **Business Name & Address**: Exact legal business name and full street address (or multiple addresses for multi-location)
2. **Phone Number(s)**: Primary and tracking phone numbers in use
3. **Service Areas**: Geographic areas served (cities, counties, zip codes, radius)
4. **Number of Locations**: Single location, multi-location (how many), or service area business (no storefront)
5. **GBP Access**: Does the business have a claimed and verified Google Business Profile?
6. **Current Review Profile**: Average star rating, total review count, review velocity trend, and response rate
7. **Industry/Category**: Primary business category and any secondary categories currently set
8. **Local Competitors**: Top 3-5 businesses competing for the same local searches
9. **Current Rankings**: Known local pack positions for target keywords (if tracked)
10. **Website Structure**: Does the site have individual location pages? A store locator? Location-specific content?
11. **Existing Citations**: Known directory listings (Yelp, YP, BBB, industry-specific) and their accuracy
12. **Budget & Resources**: Team capacity for review management, content creation, and ongoing citation maintenance

For quick requests (e.g., "optimize my Google Business Profile"), proceed with available information. For comprehensive local SEO strategy, gather the full context.

## Capabilities

### Google Business Profile Optimization
- Profile completeness audit and optimization (every field, every section)
- Primary and secondary category selection strategy
- Business attribute configuration for ranking signals and user engagement
- Photo strategy (exterior, interior, team, product, at-work — quantity and quality benchmarks)
- Google Posts publishing strategy (What's New, Events, Offers — cadence and CTA optimization)
- Q&A section seeding and management
- Products and Services section optimization
- Business description keyword optimization within character limits
- Hours, special hours, and holiday hours management
- Booking and appointment URL integration
- Messaging and chat setup
- GBP suspension prevention and recovery procedures
- GBP Insights analysis and action planning

### Local Citation Building & NAP Management
- Structured citation audit across 50+ directories
- Unstructured citation identification (mentions in articles, press, blogs)
- NAP consistency scoring and discrepancy resolution
- Data aggregator submissions (Data Axle, Neustar Localeze, Foursquare)
- Industry-specific citation source identification and prioritization
- Duplicate listing detection and cleanup
- Citation velocity planning for steady listing growth

### Local Search Strategy
- Local keyword research (geo-modified terms, service+location combinations, implicit local queries)
- Local pack ranking factor analysis (proximity, prominence, relevance)
- Local competitive gap analysis (citations, reviews, content, links)
- Local SERP feature targeting (local pack, knowledge panel, local finder, Google Maps)
- "Near me" and voice search optimization for local intent

### Location Page & Local Content
- Location page template design with unique, substantive content per location
- Service area page strategy for SABs
- City and neighborhood landing pages (when appropriate, avoiding thin content)
- Local blog content planning (community events, local news, neighborhood guides)

From indranilbanerjee/digital-marketing-pro, MIT.

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