copywriting

write or rewrite marketing/store copy — headlines, CTAs, product pages, landing pages — use for "write copy for", "improve this copy", headline help, or CTA…

Skill by Hugofsco

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Works with Claude Code, Claude apps, Codex, Cursor, Gemini CLI, GitHub Copilot, VS Code, OpenCode, Goose, Windsurf. Read the repository before you give any tool access to your data.

npx agentmarket install skill/hugofsco-copywriting

Asks which of your tools to add it to (Claude Code, Codex, Cursor, VS Code, Windsurf, Gemini CLI, Claude Desktop) and shows the change first. See https://agentmart.dev/cli.

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About

write or rewrite marketing/store copy — headlines, CTAs, product pages, landing pages — use for "write copy for", "improve this copy", headline help, or CTA copy

Use cases: writing, marketing

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Permissions

What this skill can do and what it asks for, from its SKILL.md. Checked Oct 25, 2026.

Tools: No tools found
Secrets: None asked for
Install scripts: None found
Runs as: Python package

Network hosts it talks to 1

codeload.github.com · found in install command

Files it touches

~/.claude/skills/copywriting

What's inside

Skill name: copywriting
Description: write or rewrite marketing/store copy — headlines, CTAs, product pages, landing pages — use for "write copy for", "improve this copy", headline help, or CTA copy
License: MIT
Instructions: 27 lines in SKILL.md · view on GitHub

Before installing

Ships executable scripts

Files (2)

SKILL.md
headline_scorer.py · scripts/

SKILL.md (first lines)

# Copywriting

Before writing, know: who's the audience, what's the ONE action you want them to take,
what makes this different from the alternative, and any real proof points (numbers,
reviews). Ask if missing — don't invent proof.

Principles, in order of importance: clear beats clever; benefits (what it means for
them) beat features (what it does); specific beats vague ("cuts setup from 20 minutes
to 2" beats "saves time"); customer's own words beat company jargon; active voice;
never fabricate a stat or testimonial.

Weak CTA verbs to avoid: Submit, Sign Up, Learn More, Click Here. Strong pattern:
[action] + [specific thing they get] — "Get the Complete Checklist," not "Download."

**Score every headline candidate before picking one** — write 5-10, score them all,
present the top 2-3 with scores:
```
python3 skills/copywriting/scripts/headline_scorer.py "<headline>"
python3 skills/copywriting/scripts/headline_scorer.py --file headlines.txt --json
```
0-100 across power words / emotional trigger / numbers / length / specificity /
clarity. Never present a sub-60 headline as the primary recommendation.

Always give 2-3 alternatives for a headline or CTA with a one-line reason each — never
ship a single option and call it done. For AI-sounding drafts, run [[content-humanizer]]
after this, before an SEO pass.

From Hugofsco/oceano, MIT.

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Stars: 0
Forks: 0
Open issues: 0
Last commit (this folder): Jul 5, 2026 (3 months ago)

From GitHub (fetched Oct 24, 2026).

Details

License: MIT
Repository: github.com/Hugofsco/oceano
First seen: Oct 24, 2026
Last checked: Oct 24, 2026
Source: GitHub github-graphql

More from Hugofsco

Cite this page

copywriting skill. Agent Mart. https://agentmart.dev/skills/hugofsco-copywriting (last updated 2026-10-24)