claude-seo-audit

Files (2)

• LICENSE.txt
• SKILL.md

SKILL.md (first lines)

> **Nota per Kimi Code:** questa skill è convertita dal plugin Claude Code `claude-seo`. I comandi slash (`/seo ...`) non sono disponibili; descrivi semplicemente in linguaggio naturale cosa vuoi analizzare. Gli script sono in `~/.kimi/skills/claude-seo/scripts/`.



# Full Website SEO Audit

## Process

1. **Render homepage**: use `~/.kimi/skills/claude-seo/.venv/bin/python ~/.kimi/skills/claude-seo/scripts/render_page.py <url> --mode auto --json` to capture raw HTML, rendered HTML, extracted text, SPA status, and accessibility data when needed
2. **Detect business type**: analyze homepage signals per seo orchestrator
3. **Crawl site**: follow internal links up to 500 pages, respect robots.txt
4. **Delegate to analysis steps** (if available, otherwise run inline sequentially):
   - `claude-seo-technical` -- robots.txt, sitemaps, canonicals, Core Web Vitals, security headers
   - `claude-seo-content` -- E-E-A-T, readability, thin content, AI citation readiness
   - `claude-seo-schema` -- detection, validation, generation recommendations
   - `claude-seo-sitemap` -- structure analysis, quality gates, missing pages
   - `claude-seo-performance` -- LCP, INP, CLS measurements
   - `claude-seo-visual` -- screenshots, mobile testing, above-fold analysis
   - `claude-seo-geo` -- AI crawler access, llms.txt, citability, brand mention signals
   - `claude-seo-local` -- GBP signals, NAP consistency, reviews, local schema, industry-specific local factors (run when Local Service industry detected: brick-and-mortar, SAB, or hybrid business type)
   - `claude-seo-maps` -- Geo-grid rank tracking, GBP audit, review intelligence, competitor radius mapping (run when Local Service detected AND DataForSEO MCP available)
   - `claude-seo-google` -- CWV field data (CrUX), URL indexation (GSC), organic traffic (GA4) (run when Google API credentials detected via `~/.kimi/skills/claude-seo/.venv/bin/python ~/.kimi/skills/claude-seo/scripts/google_auth.py --check`)
   - `claude-seo-backlinks` -- Backlink profile data: DA/PA, referring domains, anchor text, toxic links (run when Moz or Bing API credentials detected via `~/.kimi/skills/claude-seo/.venv/bin/python ~/.kimi/skills/claude-seo/scripts/backlinks_auth.py --check`, or always include Common Crawl domain-level metrics)
   - `claude-seo-cluster` -- Semantic clustering analysis (run when content strategy signals detected: blog, pillar pages, topic clusters)
   - `claude-seo-sxo` -- Search experience analysis: page-type mismatch, user stories, persona scoring (always include in full audits)
   - `claude-seo-drift` -- Drift analysis: compare against stored baseline (run when drift baseline exists for the URL via `~/.kimi/skills/claude-seo/.venv/bin/python ~/.kimi/skills/claude-seo/scripts/drift_history.py <url>`)
   - `claude-seo-ecommerce` -- Product schema, marketplace intelligence (run when E-commerce industry detected)
5. **Score** -- aggregate into SEO Health Score (0-100)
6. **Persist audit artifacts** -- write all outputs under `{domain}-audit/`
7. **Report** -- generate prioritized action plan and optional PDF/HTML report

## Crawl Configuration

```
Max pages: 500
Respect robots.txt: Yes
Follow redirects: Yes (max 3 hops)
Timeout per page: 30 seconds
Concurrent requests: 5
Delay between requests: 1 second
```

## Output Files

- `{domain}-audit/FULL-AUDIT-REPORT.md`: Comprehensive findings
- `{domain}-audit/ACTION-PLAN.md`: Prioritized recommendations (Critical > High > Medium > Low)
- `{domain}-audit/audit-data.json`: Structured audit envelope for report generation
- `{domain}-audit/findings/*.md`: Per-category specialist findings (`technical.md`, `content.md`, `schema.md`, `performance.md`, `visual.md`, etc.)
- `{domain}-audit/screenshots/`: Desktop + mobile captures (if Playwright available)
- **PDF Report** (recommended): Generate a professional A4 PDF using `~/.kimi/skills/claude-seo/scripts/google_report.py --type full --data {domain}-audit/audit-data.json --domain <domain> --output-dir {domain}-audit/`. This produces a white-cover enterprise report with TOC, executive summary, charts (Lighthouse gauges, query bars, index donut), metric cards, threshold tables, prioritized recommendations with effort estimates, and implementation roadmap. Always offer PDF generation after completing an audit.

## Structured Audit Data Envelope

Write `{domain}-audit/audit-data.json` with this shape so `~/.kimi/skills/claude-seo/.venv/bin/python ~/.kimi/skills/claude-seo/scripts/google_report.py --type full --data {domain}-audit/audit-data.json --domain <domain> --output-dir {domain}-audit/` can generate a report even when Google API data is unavailable:

```json
{
  "summary": {
    "health_score": 0,
    "business_type": "detected type",
    "top_findings": [],
    "quick_wins": []
  },
  "categories": [
    {
      "name": "Technical SEO",
      "score": 0,
      "what_works": [],
      "findings": [
        {
          "title": "Finding title",
          "severity": "Critical|High|Medium|Low|Info",
          "description": "Evidence-backed detail",
          "recommendation": "Specific fix"
        }
      ]
    }
  ],
  "action_plan": {
    "phases": [
      {"name": "Phase 1: Critical Fixes", "timeframe": "Week 1", "items": []},
      {"name": "Phase 2: High-Impact Improvements", "timeframe": "Weeks 2-3", "items": []},
      {"name": "Phase 3: Content & Authority", "timeframe": "Month 2", "items": []},
      {"name": "Phase 4: Monitoring & Iteration", "timeframe": "Ongoing", "items": []}
    ]
  },
  "artifacts": {
    "findings_dir": "findings/",
    "screenshots_dir": "screenshots/"
  }
}
```

## Scoring Weights

| Category | Weight |
|----------|--------|
| Technical SEO | 22% |
| Content Quality | 23% |
| On-Page SEO | 20% |
| Schema / Structured Data | 10% |
| Performance (CWV) | 10% |
| AI Search Readiness | 10% |
| Images | 5% |

## Report Structure

### Executive Summary
- Overall SEO Health Score (0-100)
- Business type detected
- Top 5 critical issues
- Top 5 quick wins

### Technical SEO
- Crawlability issues
- Indexability problems
- Security concerns
- Core Web Vitals status

From CloreM-Fine/kimi-code-skill-adapters, MIT.

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