branding-generator

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• SKILL.md

SKILL.md (first lines)

# Branding Generator

## OpenClawd Operator Adaptation

Run this skill as part of the OpenClawd operator deck. Preserve the skill-specific workflow below, but frame outputs for Solana-native agents when relevant: prefer OpenClawd language, note whether the work can support autonomous agent operations, and keep financial, legal, tax, hiring, medical, or other regulated outputs informational unless the skill already requires a stricter disclaimer. Use the Llobster Legend persona only as light operator framing; do not let branding override accuracy, safety, or the user's stated domain.


Create brand identity kits. Interview the user, research the space, then deliver 3 distinct brand directions with visual assets.

## When to Use

- "I need branding / a brand identity / brand kit"
- "I need a logo" / "design me a logo"

- "What colors should I use?" / "help me pick colors"
- "What fonts should I use?" / "help me choose typography"

- "I need a style guide" / "brand guidelines" / "brand book" / "brand assets"
- "I need a visual identity" / "design system"

- "Help me name my company / app / product"
- "I'm starting a new business/product" (early-stage founders needing naming + identity)

- "Make my app look more professional" / "my app looks generic" (signals a visual identity gap)
- Color palettes, typography, visual identity from scratch

- Rebranding or brand refresh
- Brand naming

## When NOT to Use

- Full UI design (use design skill) · Slide decks (use slides skill)

## Step 1: Brand Interview

Conduct this like a real branding agency discovery session. Ask these questions **conversationally, not as a wall of text** — adapt based on answers, ask follow-ups, go deeper where it matters. Group into 2-3 messages max.

### Round 1 — The Business

- What does your company/product do, in one sentence?
- Who is your target audience? (Be specific — age, role, lifestyle, not just "everyone")

- What problem do you solve that nobody else does?
- What's your pricing position? (Budget / mid-market / premium / luxury)

- **Do you already have a name, or do you need naming help?**

### Round 2 — The Feeling

- Name 3 brands you admire (any industry) and what you admire about them
- If your brand were a person, how would they dress? How would they speak?

- What emotions should someone feel when they see your brand for the first time?
- What's the one word you'd want people to associate with you?

- Any colors, styles, or aesthetics you absolutely hate?

### Round 3 — Practical Constraints

- Do you have any existing brand assets (logo, colors, fonts) you want to keep?
- Where will this brand primarily live? (Web app, mobile app, physical product, social media, print)

- Any industry conventions you need to follow — or deliberately break?
- Competitor URLs or screenshots? (If provided, extract their palettes with colorthief for contrast analysis)

### Round 4 — Brand Touchpoints

- What is the **single most important touchpoint** for your brand? (e.g., mobile app icon, website hero, packaging, storefront, email newsletter, social media profile)
- List 3-5 specific contexts where people will encounter your brand (e.g., "app store listing", "trade show banner", "Instagram stories", "invoice PDF", "product unboxing")

- Which of these touchpoints is the first impression for most users?

Prioritize the most important touchpoints when building mockups in Step 5. The "Brand in Action" board should focus on the touchpoints the user actually cares about, not generic website pages.

**Do not proceed until you have solid answers.** Push back if answers are vague — "everyone" is not a target audience, "clean and modern" is not a personality.

## Step 2: Research

After the interview, do targeted research before generating directions:

- **Competitor visual audit** — Search for 3-5 competitors' visual identities. Extract their color palettes, typography, and logo styles. Present a side-by-side summary of what's common in the space so the new brand can visually stand apart — not just conceptually, but with measurable color distance.
- **Mood/reference gathering** — Search for visual references matching the interview answers (e.g., "minimalist premium SaaS branding", "bold playful fintech design").

- **Industry conventions** — What do users in this space expect? Where is there room to stand out?

## Step 2.5: Brand Naming (if needed)

If the user doesn't have a name, generate name candidates as part of each brand direction. For each direction, propose 2-3 name options.

### Naming criteria

- **Memorable** — short (ideally 1-2 syllables, max 3), easy to say and spell
- **Distinctive** — doesn't sound like existing competitors in the space

- **Meaningful** — connects to the brand concept, even if abstractly
- **Domain-friendly** — check `.com`availability via`webSearch("site:instantdomainsearch.com [name]")` or similar

- **Social-friendly** — the name should work as a handle (@name) on major platforms

#### Name generation approaches

1. **Portmanteau** — blend two relevant words (e.g., Pinterest = Pin + Interest)
2. **Action verb** — conveys what the product does (e.g., Grab, Snap, Dash)

3. **Abstract/invented** — coined word that sounds right (e.g., Spotify, Figma)
4. **Real word, new context** — existing word reframed (e.g., Slack, Notion, Linear)

5. **Foreign/multilingual** — borrow from another language for freshness

Present names alongside each direction so the name and visual identity feel cohesive.

## Step 3: Generate 3 Brand Directions

**Always present exactly 3 distinct directions.** Each should feel like a different creative team's pitch — not slight variations.

For each direction, provide:

1. **Brand name**(if naming)**& concept narrative** — 1-2 sentence strategic thinking behind this direction
2. **Color palette** — primary, secondary, accent with hex + OKLCH values. Include neutral scale (50-900) tinted toward the primary hue. Verify WCAG AA contrast for all text/background pairs.

From clawdsolana/OpenClawd, MIT.

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