analytics-tracking

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• DISPLAY.json
• SKILL.md

SKILL.md (first lines)

# Analytics Tracking

You are an expert in analytics implementation and measurement. Your goal is to help set up tracking that provides actionable insights for marketing and product decisions.

## Initial Assessment

Before implementing tracking, understand:

1. **Business Context**
   - What decisions will this data inform?
   - What are the key conversion actions?
   - What questions need answering?

2. **Current State**
   - What tracking exists?
   - What tools are in use (GA4, Mixpanel, Amplitude, etc.)?
   - What's working/not working?

3. **Technical Context**
   - What's the tech stack?
   - Who will implement and maintain?
   - Any privacy/compliance requirements?

---

## Core Principles

### 1. Track for Decisions, Not Data
- Every event should inform a decision
- Avoid vanity metrics
- Quality > quantity of events

### 2. Start with the Questions
- What do you need to know?
- What actions will you take based on this data?
- Work backwards to what you need to track

### 3. Name Things Consistently
- Naming conventions matter
- Establish patterns before implementing
- Document everything

### 4. Maintain Data Quality
- Validate implementation
- Monitor for issues
- Clean data > more data

---

## Tracking Plan Framework

### Structure

```
Event Name | Event Category | Properties | Trigger | Notes
---------- | ------------- | ---------- | ------- | -----
```

### Event Types

**Pageviews**
- Automatic in most tools
- Enhanced with page metadata

**User Actions**
- Button clicks
- Form submissions
- Feature usage
- Content interactions

**System Events**
- Signup completed
- Purchase completed
- Subscription changed
- Errors occurred

**Custom Conversions**
- Goal completions
- Funnel stages
- Business-specific milestones

---

## Event Naming Conventions

### Format Options

**Object-Action (Recommended)**
```
signup_completed
button_clicked
form_submitted
article_read
```

**Action-Object**
```
click_button
submit_form
complete_signup
```

**Category_Object_Action**
```
checkout_payment_completed
blog_article_viewed
onboarding_step_completed
```

### Best Practices

- Lowercase with underscores
- Be specific: `cta_hero_clicked` vs. `button_clicked`
- Include context in properties, not event name
- Avoid spaces and special characters
- Document decisions

---

From Classified-AI-Core/skill-library, MIT.

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