amazon-listing-competitor-analysis-skill

Files (2)

• SKILL.md
• amazon_listing_competitor_analysis.py · scripts/

SKILL.md (first lines)

# Amazon Listing Competitor Analysis

## 📖 Brief
This skill runs a two-phase workflow on a single **competitor** Amazon listing. **Phase 1** uses the BrowserAct Amazon Listing Extractor for SEO template to pull visible product data from that listing. **Phase 2** diagnoses what that competitor does well and where the market shows gaps, then closes with **your strategic opportunity points** (how you can win next to them). Do **not** end with instructions that read like editing or rewriting **this competitor's** listing; the analyzed ASIN is evidence only. Final narrative output should be grounded in extracted data, not generic claims.

## ✨ Features
1. **No hallucinations, ensuring stable and accurate data extraction**: Pre-set workflows avoid AI generative hallucinations.
2. **No CAPTCHA issues**: No need to handle reCAPTCHA or other verification challenges.
3. **No IP restrictions or geo-blocking**: No need to deal with regional IP restrictions or geofencing.
4. **Faster execution**: Tasks execute faster compared to purely AI-driven browser automation solutions.
5. **Extremely high cost-efficiency**: Significantly reduces data acquisition costs compared to AI solutions that consume massive amounts of tokens.

## 🔑 API Key Guide
Before running, you must check the `BROWSERACT_API_KEY` environment variable. If it is not set, do not take other actions first; you should ask and wait for the user to provide it.
**Agent must inform the user**:
> "Since you haven't configured the BrowserAct API Key yet, please go to the [BrowserAct Console](https://www.browseract.com/reception/integrations) to get your Key."

## 🛠️ Input Parameters
When calling the script, the Agent should flexibly configure the following parameters based on user needs:

1. **ASIN**
   - **Type**: `string`
   - **Description**: The ASIN (Amazon Standard Identification Number) of the Amazon product to analyze.
   - **Example**: `B0CS62LY6P`
   - **Required**: Yes

2. **Marketplace_url**
   - **Type**: `string`
   - **Description**: The base URL of the Amazon marketplace. Use the correct regional site for the listing.
   - **Example**: `https://www.amazon.com/`, `https://www.amazon.de/`
   - **Default**: `https://www.amazon.com/`

## 🚀 Invocation Method
Run Phase 1 extraction with the script below. After structured data is returned, the Agent performs Phase 2 analysis using the framework in **Competitive Analysis Framework (Phase 2)**. The closing section must synthesize **opportunity points for the user's business**, not a checklist of edits applied to the competitor page under review.

```bash
python -u ./scripts/amazon_listing_competitor_analysis.py "B0CS62LY6P" "https://www.amazon.com/"
```

When only the ASIN is needed, the marketplace argument may be omitted; the script defaults to `https://www.amazon.com/`.

### ⏳ Running Status Monitoring
Since this task involves automated browser operations, it may take a long time (several minutes). The script will **continuously output status logs with timestamps** while running (e.g., `[14:30:05] Task Status: running`).
**Agent guidelines**:
- While waiting for the script to return results, please keep an eye on the terminal output.
- As long as the terminal continues to output new status logs, it means the task is running normally. Do not misjudge it as a deadlock or unresponsiveness.
- If the status remains unchanged for a long time or the script stops outputting without returning a result, only then consider triggering the retry mechanism.

## 📊 Data Output
Upon successful execution, the script prints the API result string (or full task JSON if no string field is present). Typical fields include:
- `asin`, `title`, `product_url`, `brand`, `price`, `coupon_text`, `rating`, `review_count`, `best_sellers_rank`, `availability`, `prime_eligible`
- `description`, `short_description`, `category`, `key_features`, `bullet_points`
- `main_image_url`, `additional_image_urls`, `seller_name`, `ships_from`, `sold_by`
- `specifications`, `product_details`, `attributes`, and review-related blocks (reviewer, content, date, helpful votes, etc.)

Use this payload as the single source of truth for Phase 2; do not invent listing facts.

## ⚠️ Error Handling & Retry
During script execution, if errors occur (such as network fluctuations or task failure), the Agent should follow this logic:

1. **Check the output content**:
   - If the output **contains** `"Invalid authorization"`, it means the API Key is invalid or expired. At this point, **do not retry**, but guide the user to recheck and provide the correct API Key.
   - If the output **contains** `"concurrent"` or `"too many running tasks"` or similar concurrency limit messages, it means the concurrent task limit for the current subscription plan has been reached. **Do not retry**; guide the user to upgrade their plan.
     **Agent must inform the user**:
     > "The current task cannot be executed because your BrowserAct account has reached the limit of concurrent tasks. Please go to the [BrowserAct Plan Upgrade Page](https://www.browseract.com/reception/recharge) to upgrade your subscription plan and enjoy more concurrent task benefits."
   - If the output **does not contain** the above error keywords but the task fails (e.g., output starts with `Error:` or returns empty results), the Agent should **automatically try to run the script once more**.

2. **Retry limit**:
   - Automatic retry is limited to **once**. If the second attempt still fails, stop retrying and report the specific error message to the user.

## 🌟 Typical Use Cases
1. **Competitor listing teardown**: Analyze one ASIN to see title formula, bullets, and differentiation language.
2. **Keyword placement audit**: Map where primary and long-tail terms appear across title, bullets, and description or A+ content.
3. **Visual strategy review**: Infer image narrative, infographic highlights, and video approach from extracted media data.
4. **Buyer-validated selling points**: Use high-helpful positive reviews to confirm what buyers value versus what the listing emphasizes.
5. **Unmet needs mining**: Use three-star and mixed reviews to find feature and expectation gaps.
6. **Pre-launch gap analysis**: Compare a planned positioning against a top competitor's listing structure.
7. **Cross-marketplace research**: Run the same ASIN on different regional Amazon URLs for localized copy signals.
8. **Opportunity backlog from a rival listing**: Turn extracted facts and gaps into a prioritized map of positioning, search, creative, and offer opportunities for your side of the market.
9. **SEO and conversion benchmarking**: Relate BSR, rating volume, and copy patterns without guessing unavailable metrics.
10. **Review-driven objection handling**: Surface recurring complaints to address in copy or images.

## 🧠 Competitive Analysis Framework (Phase 2)
After extraction succeeds, work through each dimension below. Every insight must be grounded in the actual extracted data.

### Layer 1 — What the Competitor Did Right

**1. Content Strategy**

- **Title formula**: Information order, primary keyword placement, brand-first vs feature-first vs use-case-first.
- **Bullet priority**: What Bullet 1 leads with; selling point order across bullets (signal of tested conversion order).
- **Differentiation language**: How generic category features are phrased to sound distinct.
- **A+ content**: Modules implied by extracted content (comparison table, brand story, lifestyle, spec callouts).

**2. Keyword Placement Strategy**

Map *where* terms appear (not only which terms exist):

- Title (first 80 chars) → primary ranking bets
- Bullets 1–2 → secondary high-weight terms
- Bullets 3–5 → long-tail and use-case terms
- Description / A+ → supplementary terms and synonyms

**3. Visual Content Strategy**

- **Image narrative arc**: Sequence story (hero, lifestyle, pain point, specs, size comparison, social proof, guarantee).
- **Infographic data**: Numbers or attributes highlighted and how they are presented.
- **Video** (if present in data): Hook length, demo vs lifestyle, subtitles.
- **Overall style**: Premium, approachable, technical, lifestyle-focused.

**4. Buyer-Validated Selling Points**

From four- to five-star reviews with high helpful votes:

- What reviewers praise that the listing underplays
- Unexpected benefits buyers mention

### Layer 2 — What the Market Lacks

From browser-act/skills, MIT.

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