tweet-writer

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• origin.json · .clawdhub/
• SKILL-public.md
• SKILL.md

SKILL.md (first lines)

# Tweet Writer Skill

## ✍️ Правила текста (стиль {{OWNER_NAME}})

**Обязательно:**
- Дефис (-) вместо длинного тире (—). ВСЕГДА
- Сильные глаголы, короткие предложения
- Личный опыт, прямота

**Запрещено:**
- Длинное тире (—) - заменять на дефис (-)
- "Конечно", "Безусловно", "Стоит отметить", "Является"
- Канцелярит и пассивный залог

> Полные правила: `skills/copywriter/SKILL.md`

---

## Overview

This skill helps you write viral, persuasive tweets and threads optimized for X's algorithm. It combines proven copywriting frameworks, viral hook formulas, and real-time research to model your content after successful examples in your niche.

**Keywords**: twitter, X, tweets, threads, viral content, social media, engagement, hooks, copywriting

## Process Workflow

### Phase 1: Niche Research (CRITICAL)

Before writing ANY tweet, you MUST research viral examples in the user's specific niche.

**Research Steps:**

1. **Identify the niche/topic** — What is the user writing about?
2. **Search for viral examples** — Use WebSearch to find:
   - `"[niche] viral tweet examples"`
   - `"[niche] twitter thread went viral"`
   - `"[topic] best performing tweets"`
   - `site:twitter.com OR site:x.com "[niche keyword]" high engagement`
3. **Analyze patterns** — Extract:
   - Hook styles that worked
   - Content structure
   - Tone and voice
   - Specific numbers/results used
   - CTAs that drove engagement
4. **Document insights** — Create a brief analysis before writing

**Example Research Prompt:**
```
Searching for: "SaaS founder viral tweets"
              "startup advice twitter thread viral"
              "tech entrepreneur best tweets engagement"
```

### Phase 2: Tweet Creation

Use the frameworks below to craft content modeled after successful examples.

---

## The X Algorithm (2026)

Understanding what the algorithm rewards is critical:

### Engagement Hierarchy (Most to Least Valuable)
1. **Replies** — Most weighted signal
2. **Quote tweets** — High value, shows your content sparks conversation
3. **Bookmarks** — Strong signal of value
4. **Retweets** — Amplification signal
5. **Likes** — Baseline engagement

### Time Sensitivity
- **First hour is critical** — If you don't gain traction in 60 minutes, reach drops significantly
- **Peak times**: 9-11 AM and 7-9 PM EST weekdays, 9-11 AM weekends
- Fresh content prioritized — X rewards recency

### Dwell Time
X tracks how long users spend on your content. Longer = more reach.
- Threads naturally increase dwell time
- Visual content keeps eyes on post longer
- Compelling hooks stop the scroll

### Format Boosts
- **Native video**: Priority over external links
- **Images/carousels**: 2x engagement vs text-only
- **Threads**: 3x engagement vs single tweets
- **Polls**: High participation signals

### What to AVOID
- **External links**: Severely penalized (especially for non-Premium accounts)
- **Generic content**: No differentiation = no reach
- **Asking for engagement**: "Like and RT" hurts reach

---

## Hook Formulas (The Most Critical Element)

Your hook determines 80-90% of your tweet's success. You have ~1 second to stop the scroll.

### The Bold Statement
```
"Nobody talks about this, but..."
"Unpopular opinion: [controversial take]"
"Everything you've been told about [X] is wrong."
"[Common belief] is a myth. Here's the truth:"
```

### The Specific Result
```
"I [specific result] in [specific timeframe]. Here's how:"
"[Number] [achievement] in [timeframe]. The breakdown:"
"From [bad state] to [good state] in [time]. Thread:"
```
**Example**: "I grew from 0 to 50K followers in 90 days. Here's the exact playbook:"

### The Curiosity Gap
```
"I found a [adjective] [topic] hack that no one talks about..."
"The one thing [type of person] gets wrong about [topic]"
"Why most people fail at [X] (and how to fix it)"

From AlekseiUL/heisenberg-team, MIT.

More from AlekseiUL/heisenberg-team